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Hustle

Creative Performance Lead

Hustle

. Manage and optimise Meta campaigns focused on profitable new-customer acquisition .

Posted 10/22/2026full-timeRemote • AustraliaSenior💰 A$100,000 - A$130,000 per monthWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in managing Meta campaigns for customer acquisition, with a strong focus on creative strategy and performance analysis. Proficient in developing compelling content and utilizing AI tools to enhance creative production and testing.

Highest-signal resume keywords
Meta Campaign ManagementPerformance Creative DevelopmentCustomer Psychology UnderstandingCreative Brief WritingDTC Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Campaign OptimizationCreative Testing RoadmapData AnalysisContent Production WorkflowsVisual Judgement
Soft Skills
InitiativeCuriosity
Tools & Technologies
AI ToolsECommerce Platforms
Industry Keywords
BeautySkincareWellnessSupplementsDTC Business

About the role

Key responsibilities & impact
  • Manage and optimise Meta campaigns focused on profitable new-customer acquisition
  • Turn customer reviews, pain points and motivations into hooks, scripts and creative concepts
  • Build a structured creative testing roadmap, analyse results and iterate winning ads
  • Brief internal and external creatives across UGC, founder-led videos, testimonials, demonstrations and statics
  • Create efficient workflows for content sourcing, production, approvals and performance feedback
  • Explore AI tools for research, scripting, production and analysis
  • Test emerging formats and additional channels, including TikTok
  • Own creative strategy and paid social performance for a premium skincare and beauty brand

Requirements

What you’ll need
  • Hands-on experience managing Meta campaigns with meaningful budgets
  • Experience developing and testing performance creative for an eCommerce or DTC business
  • Strong understanding of hooks, storytelling, customer psychology and conversion
  • Confidence turning performance data into clear creative decisions
  • Ability to write actionable briefs and coordinate creative production
  • Strong visual judgement while maintaining premium brand standards
  • Curiosity about AI and practical ways to improve work
  • Initiative to spot opportunities and move ideas forward
  • Experience in beauty, skincare, wellness, supplements or another competitive DTC category especially relevant
  • Portfolio/application evidence including an eCommerce Meta account helped grow, monthly spend and performance outcomes, two successful creative examples, and an experiment or AI workflow with results

Benefits

Comp & perks
  • Access creative production resources to help bring your ideas to life
  • Autonomy to experiment and make a measurable impact
  • Established products, existing investment and rich customer insights
  • Opportunity to shape how the business creates, tests and scales its advertising
  • Creative production support