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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing creative strategies and social campaign concepts, with a strong focus on building and running Meta ads. Proven ability to analyze ad performance and iterate on creative ideas to drive business growth in the beauty and skincare sectors.
Highest-signal resume keywords
Creative Strategy DevelopmentMeta Ads ManagementSocial Campaign Concept DevelopmentCollaboration With Creators And DesignersAd Performance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative DirectionContent ProductionScriptingCampaign DevelopmentAd Performance Analysis
Soft Skills
Strong Storytelling InstinctsInitiativeOpenness To FeedbackResilience
Tools & Technologies
Meta Ads ManagerAI Tools For Content Production
Industry Keywords
BeautySkincareWellnessECommerceAgency Experience
About the role
Key responsibilities & impact- Turn customer insights, product benefits and cultural trends into hooks, scripts and testable concepts
- Brief and guide creators, designers and editors across UGC, founder-led videos, product demos, testimonials and static content
- Build and run Meta ads
- Analyze ad performance and use insights to shape subsequent creative
- Test different openings, formats and angles
- Build on winning concepts and iterate when ideas do not perform
- Explore AI tools for research, scripting, content production and experimentation
- Own creative strategy for an established premium skincare brand
- Partner with the Head of Marketing and creative production resources
- Connect creative ideas to business growth
Requirements
What you’ll need- Applicants must currently be based in Australia
- Sponsorship available for the right candidate
- Experience personally developing social campaign concepts and creative strategy
- Some hands-on experience building and running Meta ads
- Strong instincts for hooks, storytelling and what makes people pay attention
- Confidence writing briefs and giving clear creative direction
- Experience working with creators, designers or production teams
- Initiative to back an idea, openness to feedback and resilience when it’s time to rethink it
- Agency experience especially relevant
- Experience across product-based brands, particularly beauty, skincare, wellness, fashion or broader eCommerce
- Comfortable working in Meta Ads Manager
- Portfolio or campaign examples required with application
- Experience across UK or US markets preferred
Benefits
Comp & perks- Sponsorship available for the right candidate
- Established products, customer insights, advertising investment and creative production support
- Content and design resources to bring ideas to life
- Support available to deepen technical and analytical skills
- Supportive Head of Marketing with strong analytical expertise
- Room to experiment with formats, messaging and AI tools
- Fully remote work arrangement within Australia
