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Senior Advisor, Integrated Marketing – Cross-Functional Campaigns
iA Financial Group (Industrial Alliance). Translate integrated marketing plan directions and priorities into cross-functional campaign strategies, awareness initiatives, and amplification recommendations aligned with business objectives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated marketing strategy development, campaign execution, and performance measurement, with a strong focus on aligning initiatives with business objectives. Proficient in leveraging digital marketing, media strategies, and artificial intelligence to optimize campaign effectiveness and enhance customer experience.
Highest-signal resume keywords
Integrated Marketing Strategy DevelopmentCampaign Execution LeadershipMedia Strategy ManagementPerformance Measurement and OptimizationBilingual Communication (English and French)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Campaign Strategy DefinitionPerformance Indicator DevelopmentDigital MarketingMedia StrategyData AnalysisArtificial Intelligence IntegrationContent DevelopmentMarketing Investment RecommendationsAudience TargetingCreative Brief Development
Soft Skills
Influential LeadershipStrategic ThinkingAnalytical SkillsCommunication SkillsPresentation Skills
Industry Keywords
Integrated MarketingCross-Functional CampaignsBrand StrategyCustomer ExperienceEmerging TrendsMatrix EnvironmentStakeholder EngagementCampaign AmplificationOptimization StrategiesMarketing Best Practices
About the role
Key responsibilities & impact- Translate integrated marketing plan directions and priorities into cross-functional campaign strategies, awareness initiatives, and amplification recommendations aligned with business objectives
- Define campaign objectives, priority audiences, key messages, distribution strategies, and performance indicators with business lines and experts
- Translate campaign directions into strategic, creative, media, and content briefs
- Guide internal teams, agencies, and external partners in campaign execution
- Guide campaign implementation and exercise influential leadership with multidisciplinary teams and agencies
- Advise business lines on amplification opportunities and integration of corporate initiatives
- Maintain alignment with business priorities and brand strategy
- Ensure strategies, messages, creative assets, and touchpoints respect brand positioning, standards, and expression
- Define measurement objectives, performance indicators, and targets; interpret results and formulate optimization and marketing investment recommendations
- Monitor emerging trends, practices, technologies, and channels
- Identify opportunities to responsibly integrate artificial intelligence and automation into campaign development, personalization, amplification, and optimization
Requirements
What you’ll need- Holds a bachelor’s degree in marketing, communications, business administration, or a related field
- Has a minimum of 8 to 10 years of experience in integrated marketing or campaign development
- Has demonstrated experience defining complex campaign strategies and developing recommendations with organization-wide impact
- Experience in media strategy, marketing investment recommendations, and the strategic management of agencies and external partners
- Influential leadership and ability to mobilize partners and guide decision-making in a matrix environment
- Strong understanding of digital marketing, media, content, customer experience, data, and performance indicators
- Good understanding of opportunities and considerations associated with the responsible use of artificial intelligence in marketing
- Strong strategic thinking, judgment, analytical skills, autonomy, and results-oriented mindset
- Excellent communication, synthesis, and presentation skills with managers and executives
- Advanced English and French proficiency for verbal and written communication with English-speaking and French-speaking partners and stakeholders across Canada
Benefits
Comp & perks- A work environment where learning and development merge with a collective pursuit of excellence
- AI is in everyone's hands, empowering you to increase your personal effectiveness while supporting the organization's growth
- A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed
- The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces
- Flexible group insurance plans
- Competitive retirement savings plan
- Employee share purchase plan
- Vacation program, wellness days, and personal development days
- Telemedicine services
- Employee and Family Assistance Program (EFAP)
- Ergonomic furniture program
- Performance bonus
- Discounts on iA products