Senior Advisor, Promotion

iA Financial Group (Industrial Alliance)

. Lead high-impact go-to-market strategies from concept through execution .

Posted 9/23/2026full-timeQuebec City • CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading go-to-market strategies and designing multi-channel marketing campaigns that engage audiences and deliver measurable results. Proficient in both English and French, with strong analytical and strategic thinking skills to optimize campaign performance in the financial services sector.

Highest-signal resume keywords

Go-To-Market StrategyMulti-Channel Marketing CampaignsBilingual Communication (English and French)Microsoft Office ProficiencyMarketing and Communications Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign Performance MeasurementContent DevelopmentSales Tools CreationAnalytical CapabilitiesProject ManagementFinancial Product KnowledgeDistribution Network Experience

Soft Skills

Strategic ThinkingProblem-SolvingInterpersonal SkillsInfluence-Based LeadershipAutonomy

Tools & Technologies

Microsoft OfficeCopilot

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business AdministrationBachelor’s Degree in Communications

Industry Keywords

Financial ServicesMarketingCommunicationsCommercialization

About the role

Key responsibilities & impact

Lead high-impact go-to-market strategies from concept through execution
Design multi-channel marketing campaigns that engage audiences and deliver measurable results
Develop marketing content, sales tools, and value propositions
Collaborate with product experts, sales teams, and communications partners
Influence marketing direction through creativity, strategic thinking, and market insight
Measure campaign performance and continuously optimize results
Manage multiple projects simultaneously while meeting tight deadlines
Collaborate with sales teams across Canada
Participate in meetings conducted in English and/or French
Prepare written documents and marketing materials in English and French

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, Communications, or an equivalent discipline
Minimum of six to eight years of relevant experience in a similar role
Excellent French communication skills, both spoken and written
Advanced English and French language proficiency required
Strong proficiency with Microsoft Office tools and Copilot
Interest in financial services and business-related challenges
Ability to manage multiple priorities in a dynamic environment
Knowledge of financial products considered a significant asset
Experience working with distribution networks considered an asset
Strong expertise in marketing, communications, and commercialization
Exceptional writing skills and ability to simplify complex concepts
Strong strategic thinking, analytical capabilities, problem-solving skills, and sound judgment
Autonomy, influence-based leadership, and strong interpersonal skills

Benefits

Comp & perks

Artificial intelligence tools available to everyone
Hybrid work environment with flexibility and access to inspiring and innovative workspaces
Flexible group insurance plans
Competitive retirement savings program
Employee share purchase plan
Vacation program
Wellness days
Personal development days
Telemedicine services
Employee and Family Assistance Program
Ergonomic furniture program
Performance bonus
Discounts on iA products