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Vice-President, National Sales and Distribution
iA Financial Group (Industrial Alliance). Lead a large, coast-to-coast sales organization focused on growth, performance, and accountability .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong sales leadership and strategic planning capabilities, with expertise in managing large national sales organizations and developing innovative sales models. Proven ability to build relationships across the automotive sector and drive performance through effective team development and collaboration.
Highest-signal resume keywords
Sales LeadershipStrategic PartnershipsAutomotive Sector ExpertiseTeam DevelopmentMarket Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentBusiness Plan CreationMarket ForecastingBudget ManagementSales Process DesignCompensation Structure OversightPerformance MeasurementTalent AssessmentSales Model InnovationRegulatory Compliance
Soft Skills
Relationship ManagementEmotional IntelligenceCommunication SkillsNegotiation SkillsInfluencing Skills
Industry Keywords
Automotive InsuranceAutomotive FinancingSales PerformanceDealer RelationshipsOEM PartnershipsWholesale ChannelsRetail SalesGrowth CampaignsSales CultureMulti-Territory Management
About the role
Key responsibilities & impact- Lead a large, coast-to-coast sales organization focused on growth, performance, and accountability
- Execute sales and business development strategies aligned with company vision and objectives
- Develop business plans and sales models across retail, OEM, wholesale, used vehicles, and non-automotive channels
- Design territories, manage markets, forecast, plan resources, and manage budgets and expenses
- Partner with Strategy and Project teams on short-, medium-, and long-term sales plans
- Set quotas, revenue and growth targets, product and pricing strategies, and performance measures
- Review service models and organizational structures to reflect dealer and partner needs
- Own sales performance, profitability, commitments, sales strategies, and growth campaigns
- Oversee development and execution of solutions and agreements
- Build relationships with dealers, manufacturers, automotive associations, regulators, media, and other stakeholders
- Travel regularly across Canada, representing approximately 50% to 60% of the role, and participate in industry events
- Represent Sales at the executive level and collaborate with Marketing, IT, Legal, Regulatory Compliance, and support services
- Conduct market analysis and monitor regulatory, governance, and market changes
- Design and implement formal sales processes and ethical standards
- Mentor, coach, train, and advise sales leaders and professionals
- Conduct talent assessments and identify development needs
- Recruit talent and sustain a positive, growth-oriented sales culture
- Foster collaboration across sales teams and networks
- Oversee compensation and commission structures
Requirements
What you’ll need- Bachelor’s degree in marketing, finance, or a related field, or a minimum of 10 years of relevant experience managing a large national or multi-territory sales organization
- 8 to 10 years of experience leading major accounts and strategic partnerships, with responsibility for recruiting, training, developing, and managing a team of professionals, preferably within an insurance organization
- Strong sales leadership instincts and in-depth knowledge and expertise in the automotive sector
- Experience with financing and insurance products and distribution channels is a definite asset
- Experience in automotive insurance, automotive financing or leasing, or a comparable market is an advantage
- Proven commercial executive with a strong track record of sales delivery and flexibility to transition from another sector will also be considered
- Strong leadership and ability to motivate a sales force to achieve outstanding results
- Strong relationship management capabilities, emotional intelligence, and business acumen
- Exceptional communication, negotiation, and influencing skills
- Ability to design innovative, complex, and mutually beneficial solutions across functions
- Experience attracting, developing, and coaching top talent
- Understanding of sales structures, incentives, compensation, and performance drivers
- Excellent English-language skills, spoken and written
- Knowledge of other languages is a strong asset
Benefits
Comp & perks- A work environment where learning and development merge with a collective pursuit of excellence
- A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed
- Hybrid work environment with flexibility and access to inspiring and innovative workspaces
- Flexible group insurance
- Competitive pension plan
- Stock purchase plan
- Vacation and wellness/personal development days
- Telemedicine
- Employee and family assistance program
- Ergonomic furniture program
- Performance bonus
- Discounts on iA products