FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Senior Product Marketing Analyst
IBGC - Instituto Brasileiro de Governança Corporativa. Responsible for IBGC’s product marketing, including positioning, value proposition, messaging, and go-to-market strategies for the institute’s solutions and products.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing, including positioning, value propositions, and go-to-market strategies, while effectively translating complex offerings for diverse audiences. Strong analytical skills and experience in the education sector enhance the ability to drive customer engagement and improve perceived value.
Highest-signal resume keywords
Product MarketingGo-To-Market StrategiesValue Proposition DevelopmentAnalytical SkillsInterpersonal Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMarketing StrategyMessaging DevelopmentSales EnablementData Analysis
Soft Skills
Excellent Communication SkillsStructured ThinkingInfluencing SkillsConsensus Building
Tools & Technologies
CRM (Dynamics)Data Visualization (Power BI)
Industry Keywords
Education SectorB2BB2CCorporate GovernanceESG
About the role
Key responsibilities & impact- Responsible for IBGC’s product marketing, including positioning, value proposition, messaging, and go-to-market strategies for the institute’s solutions and products.
- Serve as a strategic link between the market, portfolio, and internal teams.
- Translate complex offerings into clear value for different audiences.
- Enable the sales team while safeguarding brand consistency and reputation.
- Define and evolve solution positioning and structure segment-specific value propositions.
- Develop key messages and narratives for products and services.
- Support go-to-market strategies and launch plans for courses, certifications, programs, publications, and other initiatives.
- Contribute to the campaign calendar.
- Develop sales collateral and presentations.
- Train sales teams on value propositions and differentiators.
- Build competitive positioning and sales arguments.
- Monitor trends in the market, education, and services.
- Establish customer listening mechanisms and consolidate insights to guide decision-making.
- Identify friction points in the customer journey and opportunities to improve perceived value, supported by adoption, conversion, and satisfaction data.
- In partnership with the design team, ensure the consistent application of the verbal and visual identity across touchpoints.
- Safeguard IBGC’s consistency and reputation.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field.
- Postgraduate degree or MBA in marketing, product management, or strategy is desirable.
- Intermediate to advanced English proficiency is desirable.
- Previous experience in the education sector.
- Extensive experience in product marketing, marketing strategy, or branding.
- Proven experience in positioning, value propositions, messaging, and/or go-to-market strategies for products or services.
- Experience collaborating with product, sales, and/or growth teams.
- Previous experience in executive education, associations, or highly reputable institutional environments is desirable.
- Excellent writing and communication skills in Portuguese, with a professional, authoritative tone.
- Structured thinking and the ability to turn complex topics into simple, actionable frameworks, narratives, and arguments.
- Analytical skills and familiarity with data.
- Strong interpersonal and influencing skills, with the ability to build consensus across multiple teams.
- Brand and design sensitivity, with a customer journey perspective.
- Fluency in analytics, CRM (Dynamics), and data visualization (Power BI) is desirable.
- Familiarity with corporate governance, ESG, or related topics.
- Previous experience working simultaneously with B2B and B2C audiences.
- Previous experience with formal product marketing methodologies.
Benefits
Comp & perks- Omint health and dental insurance (100% covered by the company for the employee plus two dependents)
- Life insurance through Porto Seguro
- Monday to Friday, 40 hours per week
- Flexible meal and food allowance (BRL 54.60 per day)
- Birthday day off plus a bonus
- TotalPass
- Hybrid work arrangement (in-office three days per week)
- Christmas bonus
- Allowance for purchasing ergonomic equipment (after three months)
- Partnership with SESC
- Univers benefit (discounts on medications at Drogasil and Droga Raia pharmacies)