Trade Marketing Specialist – Fashion & Apparel

icebreaker

. Collaborate with the EMEA Trade Marketing Manager to develop and execute wholesale marketing strategies and campaigns across Northern European markets .

Posted 11/6/2026full-timeManchester • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing wholesale marketing strategies across physical and digital channels, with a strong focus on brand representation and visual merchandising. Proven ability to analyze marketing performance and manage budgets to optimize investment and return on advertising spend.

Highest-signal resume keywords

Wholesale Marketing Strategy DevelopmentBudget ManagementRetail and Visual MerchandisingMarketing Performance AnalysisCollaboration with Sales Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Wholesale Marketing PlansAccount Marketing PlansMarketing Performance MonitoringDemand GenerationEngagement Strategies

Soft Skills

Effective CollaborationAnalytical MindsetCuriosity for Consumer Trends

Tools & Technologies

Digital Marketing ChannelsThird-Party Agency Coordination

Industry Keywords

Outdoor IndustrySportswear IndustryConsumer TouchpointsBrand CommunicationIn-Store Activations

About the role

Key responsibilities & impact

Collaborate with the EMEA Trade Marketing Manager to develop and execute wholesale marketing strategies and campaigns across Northern European markets
Partner with local sales teams to strengthen relationships with strategically significant wholesale partners and key accounts across offline and online channels
Develop and execute account marketing plans across consumer touchpoints to drive demand, engagement, conversion and sell-through
Coordinate third-party agencies and bespoke wholesale projects, including in-store activations, events, pop-ups and shop-in-shops
Manage the showroom and its seasonal evolution, keeping brand communication and visual merchandising updated for key sales meetings
Monitor brand representation across wholesale partners’ physical and digital channels
Monitor marketing performance and manage budgets to optimize investment and ROAS while aligning with approved spending plans

Requirements

What you’ll need

Ability to collaborate effectively with sales teams, cross-functional partners and external agencies
Experience developing and executing wholesale marketing plans across physical and digital channels
Good understanding of retail and visual merchandising
Analytical mindset with ability to interpret marketing and sales performance and identify improvement opportunities
Experience managing budgets and tracking marketing expenditures
Genuine interest in the outdoor and sportswear industry
Curiosity for consumer and retail trends
Must be based in the UK, in Manchester or London

Benefits

Comp & perks

A supportive feedback-based culture where respect and integrity guide us in what we do
An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
Opportunity to be part of an iconic lifestyle brand in a multi-brand, multi-country organization
Discount card with 50% off all VF brands
Breakout areas offering complimentary hot drinks
Inclusive workplace committed to diversity, belonging, respect, connection, openness and authenticity