Social Media Lead, Health

ICF

. Serve as the client's lead social media expert, supporting monitoring, execution, filtering, and measurement of the client's social media presence .

Posted 10/30/2026full-timeRockville • Maryland • United StatesSenior💰 $74,090 - $125,954 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media strategy development, execution, and analytics, with a strong focus on enhancing brand presence and audience engagement for federal government clients. Proficient in managing social media campaigns, content creation, and performance reporting while adhering to compliance standards.

Highest-signal resume keywords

Social Media Strategy DevelopmentFederal Government Client ExperienceContent Development and ManagementAnalytics and Performance ReportingStrong Writing Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media Platform ManagementContent DevelopmentAnalytics ToolsSocial ListeningCampaign PlanningBrand Identity ManagementPublic Health Education CampaignsPerformance Data TrackingPresentation SkillsProject Management

Soft Skills

Detail OrientedAdaptabilityCollaborationIndependent WorkCommunication

Tools & Technologies

PowerPointMicrosoft WordSocial Media Dashboards

Industry Keywords

Federal AgencyPublic HealthSocial Media Communications PlansAudience EngagementClient Stakeholders

About the role

Key responsibilities & impact

Serve as the client's lead social media expert, supporting monitoring, execution, filtering, and measurement of the client's social media presence
Develop strategies and guidance to enhance the client's social media presence and audience engagement
Own the client's day-to-day social media presence from strategy through execution
Plan and lead social media campaigns tied to national observances and key events
Develop and publish engaging, on-brand content across platforms in compliance with plain language and accessibility standards
Lead real-time social media event coverage, including Twitter chats and Facebook Live
Monitor performance and social listening data, translating results into actionable recommendations for client and leadership review
Partner directly with client communications staff and leadership to guide social media strategy and brand presence
Plan and lead social media events, including Facebook Live, live-tweeting, and Twitter chats, with strategy, graphics support, and day-of coordination
Manage analytics, track and report performance data, and provide recommendations for improvement
Monitor social media channels and develop social listening reports analyzing conversations, trends, and sentiment
Build and maintain social media dashboards
Prepare monthly performance summaries via PowerPoint with recommendations for client and leadership review
Adapt quickly to changing priorities and tasks in a fast-paced environment
Travel onsite to the federal client's office in Rockville, MD up to two days per week and be available during core business hours and on short notice for urgent client matters
This role is contingent upon a contract award

Requirements

What you’ll need

Bachelor's degree in marketing, communications, or a related field
5+ years of experience creating social media strategy and developing and managing social media presence for a federal government client
5+ years of experience creating and maintaining a federal agency's brand identity and public health education campaigns across multiple social media platforms
US Citizenship required by the contract
Demonstrated experience with social media platform management, content development, analytics, and listening tools
Experience working with government agencies to build social media communications plans
Experience presenting social media strategy and performance to senior leadership or client stakeholders
Demonstrated experience integrating creative, data/analytics, and/or other client services teams to develop fully integrated, insight-driven campaigns
Experience developing social media and communications plans and presenting to leadership teams
Detail oriented with the ability to work in a fast-paced environment and manage multiple projects, deadlines, and priorities
Strong writing skills
Strong proficiency in PowerPoint and Microsoft Word
Comfortable collaborating across internal and client teams
Ability to work independently, seek help as needed and contribute to team and company culture
All candidates must be authorized to work in the United States
This position is not eligible for new H-1B visa sponsorship by ICF

Benefits

Comp & perks

Equal opportunity employer
Reasonable accommodations for disabilities, disabled veterans, and sincerely held religious beliefs
Benefits information provided under the Transparency in Coverage Act