Cultural Strategist

ID\TBWA

. Work on creative projects and deepen insight generation .

Posted 11/9/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in synthesizing market and digital behavior data to inform brand strategies and community management initiatives. Proficient in utilizing social listening tools to generate insights and develop cultural activation methodologies.

Highest-signal resume keywords

Social Listening Tools ProficiencyData Analysis and ReportingCultural Activation MethodologiesCommunity Management CoordinationSynthesis Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisCultural Impact InsightsMarket Behavior CorrelationBrand Strategy DevelopmentEngagement Depth Measurement

Soft Skills

Guidance and MentorshipCreative Collaboration

Tools & Technologies

StilingueSprinklrBuzzmonitorTaggerTGITrendwatchEdges AI

Industry Keywords

Automotive Industry Experience

About the role

Key responsibilities & impact

Work on creative projects and deepen insight generation
Correlate market and digital behavior data to advance brand strategies
Coordinate community management initiatives for campaigns, bringing insights to inform interactions and special projects
Develop cultural activation methodologies (frameworks), connecting the brand to emerging trends and fostering long-term relationships with communities
Develop reports and analyses based on cultural impact insights, such as share of conversation, engagement depth, and correlation with reputation
Participate in brainstorms with Creative, Planning, and Media teams, ensuring the community voice and data are represented in campaigns

Requirements

What you’ll need

Strong synthesis skills and the ability to guide more junior team members
Intermediate to advanced proficiency in social listening tools (Stilingue, Sprinklr, Buzzmonitor, Tagger)
A plus: knowledge of TGI, Trendwatch, Edges AI, or other desk research tools
Experience in the automotive industry is a plus, but not required

Benefits

Comp & perks

Medical and dental coverage for you and your family
Meal and food allowance (iFood Benefícios): BRL 50.00 per day
Transportation allowance
Life insurance
Discounts of up to 20% at partner English schools
BRL 300/month reimbursement for English-language learning
Wellhub
Childcare assistance for children up to 6 years old
Partnership with SESC
Birthday day off
Guaranteed year-end break