Senior Product Marketing Manager

Ignite Reading

. Quarterback incoming requests from the sales team and act as their day-to-day point of contact .

Posted 10/7/2026full-timeRemote • United StatesSenior💰 $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and sales enablement, with a strong focus on developing effective sales collateral and go-to-market strategies. Proficient in leveraging data to assess content performance and drive customer engagement.

Highest-signal resume keywords

Product MarketingSales EnablementGo-To-Market StrategyContent DevelopmentHubSpot Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Collateral CreationProduct PositioningMessaging DevelopmentData AnalysisLaunch Planning

Soft Skills

Strong Writing SkillsStorytelling AbilityPrioritizationCollaboration

Tools & Technologies

HubSpotAsanaGoogle WorkspaceSlack

Industry Keywords

B2B SaaSEducation TechnologyConsultative SalesCustomer Success

About the role

Key responsibilities & impact

Quarterback incoming requests from the sales team and act as their day-to-day point of contact
Serve as the direct liaison to Partnerships, keeping sales informed of new developments
Create and maintain sales collateral including pitch decks, one-pagers, case studies, battlecards, state one-pagers, and objection-handling guides
Manage the sales content library and ensure materials stay current
Embed in product, engineering, academics, and CX meetings to stay close to what's shipping and customer feedback
Develop product positioning, messaging, and differentiated value propositions
Translate customer, market, and competitor insights into messaging and sales guidance
Lead product launches and go-to-market readiness across Marketing, Sales, and Customer Success
Own state-specific campaigns supporting the company's targeted state growth strategy
Develop customer testimonials and proof points
Produce a newsletter for current customers and prospects
Build customer nurture campaigns to increase renewals and expansion opportunities
Partner with Sales, Partnerships, Product, Engineering, Academics, and Customer Success on go-to-market and enablement plans
Bring field feedback into product and leadership conversations
Coordinate with external partners to keep messaging accurate and consistent
Review CRM data and call feedback for objections and deal-friction trends
Prepare launch plans, internal briefings, and customer-facing materials
Maintain content in HubSpot and the shared knowledge base
Track success through content adoption, onboarding completion, productivity, win and conversion rates, pipeline influence, launch readiness, objection reduction, and customer stories

Requirements

What you’ll need

Bachelor's degree or equivalent practical experience
4–7 years of experience in product marketing, sales enablement, go-to-market, or a related B2B SaaS / education technology role
Experience partnering directly with sales teams and supporting a consultative sales motion
Strong writing and storytelling skills, with the ability to simplify complex products into clear customer value
Experience building sales collateral, launch plans, and enablement programs
Comfort using data to evaluate content and program performance
Ability to manage multiple priorities in a fast-moving, fully remote environment
Early-literacy or education background is a plus, not a requirement
Experience with HubSpot and Asana
Proficiency with Google Workspace and Slack

Benefits

Comp & perks

Employee Stock Options
Medical, Dental, and Vision plans (80% employee coverage, 70% dependent coverage)
Short-term Disability (100% employer paid)
401(k) retirement plans with company contribution
12-weeks paid parental leave
Unlimited vacation days
12 paid holidays
Technology Stipend
Wellness Stipend
Voluntary Life Insurance
Professional Development Stipend
Fully remote work environment