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Paid Media Associate
ILIA Beauty. Support day-to-day execution of paid media campaigns across paid social, search, CTV, affiliate, and emerging platforms .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid media campaigns across various platforms, with a strong focus on Paid Social and performance marketing. Proficient in data analysis, campaign tracking, and cross-functional collaboration to drive effective marketing strategies.
Highest-signal resume keywords
Paid Media Campaign ManagementMeta Campaign ManagementTikTok Campaign ManagementGA4 ExperienceAffiliate Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationPerformance Metrics AnalysisA/B TestingCreative Asset ManagementBudget Management
Soft Skills
Strong Organizational SkillsProject ManagementCross-Functional CommunicationDetail-OrientedProactive Mindset
Tools & Technologies
ShopifyMedia Reporting ToolsGA4
Industry Keywords
Paid SocialPerformance MarketingDigital MarketingAffiliate MarketingBeauty Brand Experience
About the role
Key responsibilities & impact- Support day-to-day execution of paid media campaigns across paid social, search, CTV, affiliate, and emerging platforms
- Own campaign QA for targeting, tracking, creative, and landing-page alignment before launch
- Coordinate with external agencies on timelines, deliverables, and performance expectations
- Monitor campaign pacing and spend-to-plan, flagging risks and coordinating adjustments
- Partner with creative, brand, and digital teams to deliver campaign assets on time
- Manage trafficking, organization, versioning, naming, and usage of creative assets
- Support ad and landing-page briefing processes
- Coordinate creative testing concepts, iterations, and asset refreshes
- Operationalize A/B tests across audiences, messaging, formats, and landing pages
- Track creative performance and synthesize insights for future briefs and creative strategy
- Support landing-page testing and broader growth experiments
- Support affiliate program operations, including partner onboarding, campaign setup, and performance tracking
- Coordinate partner campaigns, promotions, and activations
- Monitor affiliate performance and identify optimization opportunities
- Own regular cross-channel performance reporting
- Ensure accurate tracking, attribution, and data integrity
- Troubleshoot tracking and data discrepancies
- Support dashboards and reporting frameworks
Requirements
What you’ll need- 3-4 years of experience in paid media, performance marketing, or digital marketing, preferably with a beauty brand
- Experience building, monitoring, and optimizing paid media campaigns and budgets across multiple platforms
- Emphasis on Paid Social campaign builds and optimization
- Required experience with Meta and TikTok campaign management
- Experience working with or alongside media agencies
- Strong organizational and project management skills
- Ability to manage multiple workstreams and deadlines simultaneously
- Experience with data and performance metrics
- Experience with GA4, Shopify, and media reporting tools
- Detail-oriented with a focus on executional excellence and accuracy
- Strong cross-functional communication skills
- Affiliate marketing experience is a plus
- Proactive, solutions-oriented mindset and desire to learn and grow within performance marketing
- Permanent residence in the United States
- Ability to work in the U.S. without requiring employer sponsorship
Benefits
Comp & perks- Bonus Opportunity
- 100% employer-paid medical, dental & vision coverage
- No cap on personal time off and paid company holidays
- Flexible scheduling during Spring & Summer
- Up to 18 weeks paid parental leave
- 401(k) with a company match
- Monthly stipends to support remote work & self-care
- Quarterly stipend for ILIA products
- Remote work flexibility from home or one of the company's offices