Growth Marketing Specialist

IMMERSE

. Manage the execution of integrated B2B campaigns across email, content, social media, events, and other channels .

Posted 10/6/2026contractRemote • Mexico, BrazilMid-LevelSenior💰 $3,000 - $4,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing integrated B2B marketing campaigns across various channels, including email, content, and social media, while utilizing marketing automation tools like HubSpot. Proficient in analyzing campaign performance data to optimize engagement and conversion rates.

Highest-signal resume keywords

B2B MarketingCampaign ManagementProject ManagementEmail MarketingContent Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign TrackingLead GenerationConversion OptimizationA/B TestingMarketing Performance Analysis

Soft Skills

Strong Writing SkillsProactive CommunicationAttention to Detail

Tools & Technologies

HubSpot Marketing HubMarketoCRM SystemsWebinar Tools

Industry Keywords

B2B SaaSDemand GenerationGrowth MarketingEdTechHR Technology

Tech Stack

Tools & technologies

Assembly

About the role

Key responsibilities & impact

Manage the execution of integrated B2B campaigns across email, content, social media, events, and other channels
Translate campaign strategies into actionable timelines, task lists, briefs, asset requirements, audience segments, and launch plans
Build, test, launch, and monitor campaign assets, ensuring links, forms, tracking, copy, creative, and audience targeting are accurate
Monitor campaign performance across engagement, leads, conversion, and pipeline contribution
Identify performance trends and recommend practical optimizations and experiments
Manage assigned campaigns from planning through launch and post-campaign analysis, coordinating stakeholders and dependencies
Build and manage marketing emails, nurture sequences, lists, forms, landing pages, and simple workflows in HubSpot
Monitor email, landing page, and funnel performance and recommend improvements
Ensure campaign tracking, UTMs, forms, and lead capture processes are implemented accurately
Support lead routing, campaign attribution, and marketing database hygiene
Document and improve repeatable processes, templates, and checklists
Manage content and social media calendars, coordinating deadlines, approvals, design, publishing, and distribution
Draft and adapt short-form content for email, social media, landing pages, newsletters, and campaign assets
Coordinate blog production with internal subject-matter experts and external writers
Manage the company newsletter process, including content collection, assembly, review, testing, and scheduling
Identify opportunities to repurpose and distribute existing content across channels
Monitor content and channel performance and recommend improvements to engagement and conversion
Manage marketing workstreams for webinars, conferences, and field events, including promotion, registration, communications, collateral, and follow-up
Coordinate event logistics and vendors, escalating decisions, dependencies, or risks early
Ensure accurate lead capture, upload, routing, and post-event follow-up
Support measurement of event performance, including registrations, attendance, engagement, leads, opportunities, and pipeline contribution
Create and update sales enablement materials such as one-pagers, presentations, email templates, case studies, and campaign kits
Keep shared marketing and sales resources organized, current, and easy to find

Requirements

What you’ll need

3–4 years of experience in B2B marketing, growth marketing, demand generation, content marketing, or a related role
Hands-on experience executing marketing campaigns across multiple channels
Strong project-management skills and the ability to independently manage several initiatives and deadlines at once
Experience with email campaigns, content, social media, events, lead generation, or other demand-generation programs
Comfort working with marketing performance data and using results to identify opportunities for improvement
Strong writing and editing skills, with careful attention to grammar, accuracy, tone, and audience
A proactive communication style and willingness to raise questions, dependencies, or risks early
Ability to work within an established strategy while bringing forward ideas and recommendations for improvement
Professional English proficiency
Hands-on experience with marketing automation platforms such as HubSpot Marketing Hub, Marketo, or similar tools, including emails, forms, landing pages, lists, and workflows (nice to have)
Experience using CRM and marketing data to understand campaign, funnel, and pipeline performance (nice to have)
Familiarity with UTMs, campaign tracking, conversion optimization, and A/B testing (nice to have)
Experience in B2B SaaS, EdTech, HR technology, learning and development, or enterprise marketing (nice to have)
Familiarity with Claude Design, project-management tools, CMS platforms, and webinar tools (nice to have)
Experience working closely with Sales on lead follow-up, event activation, or enablement materials (nice to have)
Spanish, Portuguese, or another language relevant to Immerse's markets (nice to have)

Benefits

Comp & perks

Health insurance included
Fully remote work
Initial 6-month contract, with potential to extend
Occasional travel to US events is a plus but not required