Media and Performance Analyst

Imobiliária Crédito Real

. Plan media strategy by allocating budget across channels, business lines, and objectives, including investment projections and scenarios.

Posted 10/26/2026full-timePorto Alegre • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid media campaigns with significant budgets, utilizing advanced tools like Google Ads and Meta Ads, while ensuring data quality and compliance. Proficient in presenting insights and recommendations to leadership, with a strong focus on performance metrics and budget planning.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ManagementGA4 Data AnalysisBudget PlanningMedia Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ManagementInvestment ProjectionsFull-Funnel MetricsMeasurement and TrackingMedia Data Quality

Soft Skills

Critical ThinkingResults-Oriented MindsetAgilityOrganizationTime Management

Tools & Technologies

Google Tag ManagerCRM IntegrationDashboarding ToolsBI Tools

Certifications & Qualifications

Google Ads CertificationGoogle Analytics CertificationMeta Blueprint Certification

Industry Keywords

Real Estate MarketCampaign ComplianceAudience TargetingPerformance Monitoring

About the role

Key responsibilities & impact

Plan media strategy by allocating budget across channels, business lines, and objectives, including investment projections and scenarios.
Identify new channels, audiences, and segments with growth potential.
Manage the day-to-day operation of campaigns, including bids, targeting, audiences, creatives, and budgets.
Monitor performance daily and anticipate budget reallocation when necessary.
Ensure media data quality, including events and conversions in GA4, Google Tag Manager, UTMs, offline conversions, and CRM integration.
Deliver media diagnostics and recommendations.
Present results to leadership, executive management, and business teams.
Ensure campaign compliance with platform policies.

Requirements

What you’ll need

Completed or ongoing undergraduate degree in Marketing, Advertising, Business Administration, Communications, Data Analytics, or a related field.
At least 4 years of proven experience managing paid media with significant budgets.
Advanced proficiency in Google Ads and Meta Ads.
Experience with measurement and tracking, including GA4, Google Tag Manager, UTMs, offline conversions, and CRM integration.
Knowledge of full-funnel metrics, including CTR, CPC, cost per lead, cost per qualified lead, CAC, cost per contract, and ROAS.
Experience with budget planning, including investment projections and scenarios.
Ability to present results and recommendations to leadership and business teams, adapting communication to the audience.
Knowledge of dashboarding and BI tools.
Critical thinking and a results-oriented mindset.
Agility, organization, and strong time-management skills.
Experience in the real estate market.
Certifications in Google Ads, Google Analytics, and Meta Blueprint.
Advanced, proven knowledge of media-to-CRM integration and offline conversions.

Benefits

Comp & perks

Health Insurance
Transportation Voucher
Dental Insurance
Life Insurance
Apoio Pass employee assistance program
Meal or Food Voucher (R$30.00)
Wellhub
Pharmacy Benefits
Birthday Day Off