AI Creative Strategist

Impact Clients

. Develop new AI avatars and determine their target demographics, representations, and concepts .

Posted 10/4/2026full-timeRemote • United States, Canada, Brazil, Spain, Argentina, PakistanMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing AI avatars and creating engaging short-form content tailored to specific demographics. Proficient in direct-response advertising and performance analysis to optimize creative strategies and drive conversions.

Highest-signal resume keywords

Direct-Response Meta Advertising ExperienceStrong Direct-Response Copywriting SkillsHigh Fluency With AI Creative ToolsAbility To Analyze Performance DataExperience Producing Paid Creative At Volume

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Direct-Response CopywritingPerformance AnalysisCreative Concept DevelopmentContent CreationScript WritingDemographic TargetingTesting and OptimizationCreative Pattern ConversionCourse Content DevelopmentCoaching Call Facilitation

Soft Skills

Independent OperationFeedback ProvisionTeam BuildingAdaptabilityCreative Thinking

Tools & Technologies

HiggsfieldGoogle Flow OmniOpenartCapCut

Industry Keywords

EcommerceHealthWellnessSupplementsInfo-ProductCoachingMake-Money-OnlineStart-An-Online-Business

About the role

Key responsibilities & impact

Develop new AI avatars and determine their target demographics, representations, and concepts
Generate 10–20 new ideas, hooks, and angles daily for 7–30 second short-form reels
Write and direct scripts for 30–60 second organic Reels
Own testing across 5–10+ Instagram and Facebook accounts
Tailor hooks, framing, and scripts to specific demographics
Create useful, trust-building content that supports affiliate offer conversions
Analyze account-level performance across avatars, hooks, formats, and topics
Retire weak avatars and scale concepts showing traction
Convert winning creative patterns into repeatable systems
Help build the creative department, including strategists, editors, and publishing support
Help create course content for the education division
Run a weekly group coaching call for students
Provide hands-on feedback to the software engineering team on internal AI creative tools
Establish a scalable avatar-to-performance-analysis workflow within the first 90 days
Identify department needs, bottlenecks, and future hiring requirements

Requirements

What you’ll need

Direct-response Meta advertising experience, ideally in supplements, health, wellness, or another performance-driven ecommerce category
Experience producing paid creative at meaningful volume, ideally hundreds or thousands of assets per month
Strong direct-response copywriting skills
Ability to develop hooks, angles, and creative concepts
Experience developing messaging for significantly different demographics
Ability to analyze performance data and translate findings into new creative ideas
Willingness to test aggressively, quickly eliminate losing concepts, and scale winners
High fluency with AI creative tools, including Higgsfield, Google Flow Omni, Openart, and CapCut
Ability to operate independently without detailed SOPs
Experience with an info-product, course, or coaching-based offer, particularly in the make-money-online or start-an-online-business space, is preferred but optional

Benefits

Comp & perks

A blank canvas to shape avatars, angles, accounts, and content strategy from the ground up
Path to leadership, with opportunity to eventually lead the creative division
Support from AI video editors and publishing staff
Freedom to test ideas without ad spend approvals or creative bottlenecks
Exposure across the supplement division, education business, and proprietary software
Opportunity to influence curriculum and AI software roadmap
Fully remote work