Head of YouTube – Strategy, Scripting & Team Lead

Impact Clients

. Lead Richard Yu's YouTube channels and creative team .

Posted 10/28/2026full-timeRemote • United StatesSenior💰 $75,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in YouTube channel growth, content strategy, and audience engagement, with a strong ability to analyze metrics and optimize performance. Proficient in scriptwriting, creative judgment, and managing a creative team to achieve business goals.

Highest-signal resume keywords

YouTube Channel GrowthScriptwriting and EditingContent Strategy DevelopmentAudience Engagement AnalysisTeam Management and Coaching

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Long-Form ScriptwritingContent Testing and AnalysisCreative JudgmentUnderstanding of CTR and Retention MetricsNarrative Structure and Pacing

Soft Skills

Strong Business JudgmentAbility to Adapt QuicklyEffective Feedback DeliveryCreative IdeationCommunication Skills

Tools & Technologies

AI Tools (Claude/Codex)YouTube Analytics

Industry Keywords

InfopreneurshipOnline EducationMarketing FunnelsContent to Leads ConnectionAudience Quality Analysis

About the role

Key responsibilities & impact

Lead Richard Yu's YouTube channels and creative team
Grow the business channel to 200,000+ subscribers in six months and average over 100,000 views per video
Choose topics, formats and ideas based on audience interests and channel performance
Plan content for new viewers and viewers evaluating the company's offers
Set channel direction, goals and KPIs with Richard and the leadership team
Design and interpret structured content tests
Develop titles, thumbnail concepts, briefs, A/B tests and repackaging decisions
Write full first-person, long-form scripts when needed
Edit and quality-check every script before filming
Provide feedback to editors from first cut through publication
Analyze subscriber growth, views, audience quality, leads, sales, CTR, retention and traffic sources
Attribute results to YouTube and identify assumptions
Hire, onboard, manage and coach editors, designers and writers
Create procedures and checklists for the creative team

Requirements

What you’ll need

Deep passion for YouTube and demonstrated understanding of storytelling and channel growth
Published long-form YouTube work and ability to explain personal contributions
Strong creative judgment across topics, formats, ideation, titles and thumbnails
Ability to write complete first-person, talking-head scripts and improve other writers' work
Deep understanding of hooks, narrative structure, pacing, curiosity, clear explanations and satisfying payoffs
Structured approach to testing with clear hypotheses, useful comparisons and defined success measures
Command of CTR, average view duration, retention graphs, traffic sources and channel growth metrics
Experience managing editors and/or designers, setting standards, giving feedback and helping people improve
Strong business judgment and experience with marketing funnels, infopreneurship, online education or edusoftware highly valued
Experience connecting content to leads or sales is a strong advantage
Fluent spoken and written English
Confidence using AI tools such as Claude/Codex without over-reliance on them
Full-time availability
At least 4 hours of overlap with US Eastern working hours
Strong YouTube judgment, fluent English and reliable US Eastern overlap
Ability to learn quickly, ask good questions, take direct feedback and adapt to a new audience, subject and business model

Benefits

Comp & perks

Performance bonuses for exceptional results
Fully remote work
Full-time role
Reliable overlap with US Eastern working hours
Direct work with Richard and the leadership team
Honest feedback and professional development opportunities
Meaningful ownership and influence over channel and broader business direction