Senior Copywriter, Ad Creative Strategist

Impact Clients

. Create ad concepts, hooks, and angles aligned with each offer .

Posted 10/14/2026full-timeRemote • United States, United Kingdom, Canada, Brazil, France, ColombiaSenior💰 $72,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating high-converting ad copy and managing end-to-end ad production, with a strong focus on direct-response marketing and cold traffic psychology. Proven ability to generate scalable offers and maintain message-market consistency across various platforms.

Highest-signal resume keywords

Direct-Response MarketingAd CopywritingCold Traffic PsychologyEnd-to-End Ad ProductionVSL Script Writing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ad CopywritingVSL Script WritingConcept DevelopmentQuality ControlPerformance Data Analysis

Soft Skills

CollaborationCreativityEmotional Intelligence

Tools & Technologies

Meta AdsYouTube AdsInstagram Reels

Industry Keywords

Direct-Response AdvertisingLow-Ticket OffersFaceless FunnelsBusiness-Opportunity Space

About the role

Key responsibilities & impact

Create ad concepts, hooks, and angles aligned with each offer
Write complete ad copy for Meta ads, YouTube ads, Instagram Reels, and other paid traffic channels
Work with editors and graphic designers to transform copy into converting ads
Optionally create ads entirely independently
Maintain message-market consistency from ad to VSL, page, and checkout
Own ad production end to end, including copywriting, actor/AI-avatar instructions, editor direction, and quality control
Generate a high volume of winning ads to fuel seven-figure ad funnels and scale offers toward $1M/month in cold Meta ad spend
Work with the founder to write production-ready, word-for-word VSL scripts for AI-avatar, actor-read, and voiceover/b-roll formats
Own the conversion narrative across the entire funnel
Collaborate with the Head of Marketing to iterate based on performance data

Requirements

What you’ll need

Real direct-response experience (offers, VSLs, ads — not brand fluff)
Track record of writing winning ads for scaled offers, including coming up with new concepts
Strong understanding of cold traffic psychology, especially low-ticket offers
Track record of writing copy that is simple, clear, emotionally sharp, and scalable
Preference for deep work over meetings; role is approximately 90% creation
Must know how to own ad production end to end, from copywriting to instructing actors/AI avatars and editors, through quality control
Ads must have scaled a single offer to $1,000,000+ per month in ad spend, preferably on Meta
Big bonuses (not required): scaled low-ticket offers; built faceless funnels; worked in info, education, or subscription businesses in the business-opportunity space

Benefits

Comp & perks

High performance team culture with an A-player team
True growth opportunity into a c-suite level partner in the company
Travel with the c-suite executive team to 2-3X team retreats per year globally (not required)
Real ownership over offers and messaging
Remote + flexible hours
Performance-based bonuses tied to ads performance
Bonuses per winning offer
Quarterly profit share bonuses based on performance
Ownership equity % in the company