Senior Marketing Manager

Impact Genome

. Plan and run targeted Top 500 campaigns, including LinkedIn marketing, hosted webinars, and thought leadership .

Posted 11/10/2026full-timeUnited StatesSenior💰 $125,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategies targeting federal agencies, with a strong focus on content creation, campaign management, and SEO optimization. Proven ability to lead marketing initiatives and engage senior leaders through impactful communication and event planning.

Highest-signal resume keywords

B2B Marketing ExperienceFederal Agency KnowledgeContent CreationSEO OptimizationConference Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementContent WritingGraphic DesignPerformance TrackingAI Search VisibilityAEO ExperienceMarketing Material DesignLead GenerationWebinar HostingLogistics Management

Soft Skills

InitiativeOwnershipDeadline ManagementAdaptabilityCommunication

Industry Keywords

Washington, DCFederal LandscapeSenior LeadersPublic SectorCorporate Prospects

About the role

Key responsibilities & impact

Plan and run targeted Top 500 campaigns, including LinkedIn marketing, hosted webinars, and thought leadership
Create elevated marketing that speaks to senior leaders and generates leads
Write original articles, posts, and campaign copy
Edit and package content written by the CEO and internal subject-matter experts
Build, track, and improve AI search visibility and AEO over time
Own and optimize the website, including content, search and AI visibility, and performance tracking
Build a conference strategy for public sector and corporate prospects
Secure speaking slots and manage conference logistics
Design and host DC-based convenings for federal decision-makers
Own marketing end to end across the Mission Measurement and Impact Genome brands
Report to the COO and build the marketing vision from the ground up

Requirements

What you’ll need

Minimum 5+ years in B2B marketing, including experience marketing to US federal agencies
Personally written, designed, and launched campaigns
Knowledge of the federal landscape in Washington, DC, including key agencies, conferences, and how federal buyers find and evaluate partners
Ability to create substantive content for senior leaders
Ability to design marketing materials, including graphics, one-pagers, and slide decks
Hands-on experience with conference planning
Knowledge of SEO and interest in how buyers use AI to search
AEO experience is a plus
Initiative, ownership, and ability to meet deadlines in a fast-paced environment
Excited to live the company’s core values
Candidates must live in or near Washington, DC
Candidates must be legally authorized for employment in the United States
Visa sponsorship is not available

Benefits

Comp & perks

Healthcare including dental and vision
Unlimited PTO & vacation
401(k) plan
Incredible teammates