Marketing Manager, Account Based Marketing

Impiricus

. Own end-to-end execution of 1:1 and 1:few ABM programs across workshops, innovation days, industry and association moments, direct mail, gifting campaigns, client experiences, and tailored activations .

Posted 9/24/2026full-timeRemote • New York • United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing Account-Based Marketing (ABM) programs, managing multiple projects, and optimizing marketing strategies through data analysis and collaboration with cross-functional teams. Proficient in utilizing HubSpot for reporting and enhancing campaign effectiveness while ensuring compliance with industry standards.

Highest-signal resume keywords

Account-Based Marketing ExecutionProject ManagementHubSpot ProficiencyB2B Marketing ExperienceAnalytical Judgment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationField MarketingIntegrated CampaignsProgram MeasurementBudget ManagementVendor ManagementLogistics CoordinationAudience SegmentationCampaign OptimizationHealthcare Compliance

Soft Skills

Communication SkillsProblem-SolvingResourcefulnessHigh OwnershipPresentation Skills

Tools & Technologies

CRM SystemsMarketing Automation ToolsHubSpot

Industry Keywords

Pharmaceutical MarketingBiotech MarketingHealthcare MarketingHealth-Technology Marketing

About the role

Key responsibilities & impact

Own end-to-end execution of 1:1 and 1:few ABM programs across workshops, innovation days, industry and association moments, direct mail, gifting campaigns, client experiences, and tailored activations
Translate commercial priorities into program briefs covering audience, messaging, offer, channel mix, call to action, timeline, budget, owners, and success measures
Drive programs from brief to launch, managing workbacks, reviews, vendors, production, logistics, Sales readiness, and follow-up
Build repeatable activation frameworks, templates, and processes to increase execution speed and capacity
Manage multiple programs simultaneously, identify dependencies, resolve blockers, and escalate decisions
Partner with Sales pods and commercial leaders to turn account priorities, opportunities, and triggers into Marketing activations
Run the operating rhythm for ABM execution, including readiness, launch coordination, Sales follow-up, decision tracking, and next steps
Support business development and full-lifecycle activations that create opportunities and strengthen client relationships
Collaborate with Marketing, Sales, Commercial Operations, Creative, Client Services, and other partners
Track account engagement, meetings created, opportunity progression, influenced pipeline, conversion, and ROI
Partner with Marketing Operations on reporting and attribution; use HubSpot data to evaluate and optimize results
Produce concise monthly program readouts
Improve audience selection, messaging, channel mix, timing, execution, and follow-up using campaign results and account signals
Document successful plays, templates, processes, and lessons learned
Maintain quality across copy, creative, audience lists, event logistics, fulfillment, seller materials, and post-campaign follow-through
Ensure activations meet brand, quality, privacy, and healthcare compliance requirements with appropriate approvals

Requirements

What you’ll need

3-5 years of B2B marketing experience, including hands-on ownership of account-based marketing, demand generation, field marketing, customer marketing, events, or integrated campaigns
Demonstrated ability to take programs from direction and brief through execution, launch, Sales follow-up, measurement, and optimization
Experience with enterprise size contracts
Ability to manage multiple concurrent programs, including timelines, budgets, vendors, stakeholders, logistics, and deliverables
Strong analytical judgment and working knowledge of CRM and marketing-automation reporting
HubSpot experience preferred
Excellent project management, writing, presentation, and communication skills
High ownership, resourcefulness, sound judgment, and bias toward action
Ability to solve executional problems and deliver polished work with limited day-to-day oversight
Experience marketing to pharmaceutical, biotech, healthcare, or health-technology audiences is nice to have

Benefits

Comp & perks

Medical, dental, and vision coverage for you and your dependents
On-demand healthcare concierge
Pre-tax HSA, FSA, and DCFSA savings options
Monthly employer HSA contributions if enrolled in a high-deductible plan
100% paid short- and long-term disability insurance
Life and AD&D insurance
Flexible vacation policy
Paid parental leave after 6 months for newborn, adopted, or foster children
Flexible work arrangements; remote is always an option, with in-person collaboration encouraged near an office
401(k) with company match
Equal employment opportunities and reasonable accommodations