Senior Director, Product Marketing, Content

Impiricus

. Develop Impiricus and product portfolio narratives, messaging frameworks, value propositions, competitive positioning, personas, and use cases .

Posted 10/2/2026full-timeRemote • New York • United StatesSenior💰 $170,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and content creation, with a strong focus on developing narratives, messaging frameworks, and competitive positioning. Proficient in collaborating cross-functionally to drive product strategy and launch initiatives in complex technology sectors, particularly in AI and healthcare.

Highest-signal resume keywords

Product Marketing StrategyContent DevelopmentAI Market ExpertiseCross-Functional CollaborationExceptional Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingContent MarketingMarket IntelligenceSales EnablementExperiential MarketingMessaging FrameworksCompetitive PositioningValue Proposition DevelopmentProduct DemonstrationNarrative Creation

Soft Skills

Creative Marketing ApproachSimplifying Complex ConceptsCross-Functional CollaborationStrategic ThinkingAdaptability

Industry Keywords

Healthcare TechnologyEnterprise SaaSCommercializationProduct LaunchAI Market

About the role

Key responsibilities & impact

Develop Impiricus and product portfolio narratives, messaging frameworks, value propositions, competitive positioning, personas, and use cases
Become an expert on the Impiricus commercialization platform and demo it to internal and external audiences
Build the product marketing roadmap and launch strategy for products, capabilities, and major releases
Partner with Product early to bring market and customer perspective into product strategy
Define launch audiences, narratives, content, experiences, channels, enablement, and success metrics
Own strategy and development of product and thought leadership content across the funnel
Create product pages, sales materials, case studies, one-sheets, presentations, demos, videos, executive content, and launch assets
Partner with Sales to build persuasive materials for pharmaceutical leaders across commercialization functions
Translate product capabilities, customer challenges, and proof points into clear sales stories
Partner with ABM to create personalized positioning, presentations, use cases, and materials for priority accounts
Partner with Events to create product demonstrations, interactive experiences, installations, and activations
Work with Design on visual representations of products, platform, workflows, and value
Develop market intelligence on buyers, users, competitors, healthcare commercialization, and the AI market
Share market insights with Product, Sales, and Marketing to sharpen positioning and identify opportunities

Requirements

What you’ll need

7+ years of experience in product marketing, content marketing, or related roles
Meaningful experience leading product marketing or an integrated product and content marketing function at a technology company
Experience in AI, enterprise SaaS, healthcare technology, or another technically complex category strongly preferred
Exceptional communication and writing skills
Ability to simplify complex concepts without making them simplistic
Deep product-mindedness and ability to understand sophisticated technology, its purpose, problems solved, and differentiation
Ability to become fluent enough in a sophisticated platform to confidently demonstrate it
Creative marketing approach and strong point of view on high-quality work
Highly cross-functional collaboration with Product, Sales, Design, and Marketing
Ability to move between strategy and execution in a fast-growing environment
Experience using experiential marketing to launch, demonstrate, or showcase technology is a major plus

Benefits

Comp & perks

Medical, dental, and vision coverage for you and your dependents
On-demand healthcare concierge
HSA, FSA, and DCFSA pre-tax savings options
Monthly employer HSA contributions if enrolled in a high-deductible plan
100% paid short- and long-term disability insurance
Life and AD&D insurance
Flexible vacation policy
Paid parental leave after 6 months
Flexible work arrangements: in-person collaboration encouraged near an office; remote option available
401(k) with company match