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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in full-funnel marketing, data analysis, and client relationship management, with a strong ability to lead teams and drive business growth through strategic thinking and innovation.
Highest-signal resume keywords
Full-Funnel Marketing KnowledgeGA4 ExperienceGoogle Search Console ExperienceGoogle Ads ExperienceClient Relationship-Building Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisDigital Marketing PlatformsGoogle CM360 ExperienceDV360 ExperienceKPI Management
Soft Skills
Interpersonal SkillsLeadership SkillsAttention to DetailNegotiation SkillsEmpathy
Industry Keywords
Client PartnershipsCommercial ObjectivesBusiness GrowthFast-Paced EnvironmentStakeholder Management
About the role
Key responsibilities & impact- Form part of the leadership structure of Client Teams
- Deliver against commercial objectives
- Lead strategic thinking and innovation for clients
- Support Client Partners on some of Impression’s largest and most complex accounts
- Drive client business growth through a deep understanding of business needs
- Partner with delivery teams to ensure client KPIs are met
- Analyse data and identify opportunities across digital marketing platforms
- Build transformative partnerships with clients
- Lead and inspire internal and external stakeholders
- Manage multiple priorities in a fast-paced environment
- Use influencing and negotiation styles to address objections and challenges
Requirements
What you’ll need- Full-funnel marketing knowledge
- Hands-on experience analysing data and spotting opportunities across multiple platforms
- Essential experience with GA4
- Essential experience with Google Search Console
- Experience with Google Ads
- Experience with Google CM360 and DV360
- Exceptional interpersonal and client relationship-building skills
- Ability to lead and inspire others internally and externally
- Exceptional attention to detail
- Ability to work in a fast-paced, dynamic environment across multiple priorities
- Ability to prioritise and cope under pressure and competing demands
- Desire to learn new skills
- Ability to think and act independently and collaboratively
- Ability to demonstrate empathy and understanding with frustrated clients
- Ability to use influencing and negotiation styles to address objections and challenges
- Candidates should live no more than a 90-minute journey from an Impression office location
- Must be able to attend the office for at least one purposeful Pulse Day per week
Benefits
Comp & perks- 4.5-day (33.75 hours) working week
- Flexible hybrid working options
- Enhanced paid leave for unexpected personal situations
- Company updates and social events
- Employer pension contributions through a salary sacrifice pension scheme
- Aviva Private Medical Insurance
- Soft drinks, celebration drinks, and snacks
- Menopause and menstruation support
- Techscheme
- Free eye tests on request for employees who regularly work with screens
- Dog-friendly offices
- National and international conferences
- Clear progression path and career progression opportunities
- Competitive and transparent salaries
- Work-life balance support