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Associate Director – Paid Media
Impression. Act as a direct support to the Head of PPC and Head of Paid Social .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading Paid Search strategies and managing complex client accounts while ensuring high-quality performance and accountability. Capable of developing innovative, data-led solutions and constructing comprehensive growth plans with measurable KPIs.
Highest-signal resume keywords
Paid Search LeadershipStrategic GuidanceCross-Channel FluencyTechnical ExpertiseKPI Framework Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisGrowth PlanningKPI DevelopmentMedia Account ManagementEvidence-Based MethodologiesTechnical Solutions DevelopmentComplex Problem SolvingPitch Material CreationPerformance AccountabilityScalable Testing Frameworks
Soft Skills
Team LeadershipStrategic ThinkingCoachingCollaborationProcess Improvement
Tools & Technologies
Google AdsPrivacy SandboxAI Development
Industry Keywords
Paid SearchSEOProgrammaticClient RetentionCommercial Performance
About the role
Key responsibilities & impact- Act as a direct support to the Head of PPC and Head of Paid Social
- Lead strategy for larger or more complex top-tier client accounts
- Serve as the escalation point for all clients within the portfolio
- Act as the team’s “Guardian of Quality”
- Assume full accountability for flagship client partnerships and long-term retention and investment
- Own the commercial performance and trajectory of the portfolio
- Construct 12-month-plus growth plans and rigorous KPI frameworks
- Track delivery against targets and hold the team accountable for results
- Collaborate with SEO and Programmatic channel owners on integrated recommendations
- Identify unspoken risks and stagnation points and develop cross-service or technically innovative solutions
- Understand new business briefs, produce pitch materials, and present to prospects
- Challenge existing methodologies and best practices
- Lead complex technical and data-led solutions and scalable testing frameworks
- Anticipate industry trends, platform changes, and emerging risks
- Turn innovative solutions into case studies or new service products
- Coach team members to solve complex problems independently
- Provide high-level strategic proofing on complex accounts
- Support resourcing, recruitment, process improvement, and training
Requirements
What you’ll need- Highly experienced Paid Search leader
- Established team leadership experience focused on strategic guidance and inspiration
- Ability to challenge established best practices and legacy processes
- Ability to design evidence-based methodologies
- Ability to structure complex data and multi-channel insights into persuasive commercial narratives
- Adaptive strategic thinking across team and client challenges
- Cross-channel fluency across Search, Social, and Programmatic
- Accountability for the quality and performance of complex media accounts
- Technical expertise to resolve risks independently
- Ability to lead strategy for larger, more complex, and top-tier accounts
- Ability to construct 12-month-plus growth plans and KPI frameworks
- Experience collaborating with SEO and Programmatic channel owners
- Experience contributing to new business briefs, pitch materials, and presentations
- Knowledge of Google Ads updates, Privacy Sandbox, and AI development
- Ability to develop technical, data-led solutions and scalable testing frameworks
- Coaching, strategic proofing, resourcing, recruitment, process improvement, and training capabilities
Benefits
Comp & perks- £6,000 salary supplement for those living in the Greater London area
- 4.5-day (33.75 hours) work week
- Enhanced paid leave for unexpected personal situations
- Company updates and social events
- Employer pension contributions through a salary sacrifice pension scheme
- Aviva Private Medical Insurance
- Soft drinks, celebration drinks, and snacks
- Menopause and menstruation support
- Techscheme
- Free eye tests on request for employees who regularly work with screens
- Dog-friendly offices
- National and international conferences
- Competitive salaries and career progression
- Hybrid working with a minimum of one purposeful Pulse Day in the office per week