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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Paid Media accounts, developing end-to-end service strategies, and defining KPIs to align with clients' commercial goals. Proficient in budget management, performance forecasting, and strategic recommendations based on data insights.
Highest-signal resume keywords
Paid Search ExpertisePaid Social ExpertiseBudget ManagementKPI Definition and OwnershipStrategic Thinking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
End-to-End Service StrategiesPerformance ForecastingAttribution ModelsExperiment DesignCampaign Methodologies
Soft Skills
Exceptional Communication SkillsAttention to DetailProactive CommunicationRelentless CuriosityAccountability
Industry Keywords
Paid MediaROI MaximizationPerformance ImprovementChannel-Specific StrategiesClient Advisory
About the role
Key responsibilities & impact- Own a portfolio of Paid Media accounts as the Channel Owner
- Develop end-to-end service strategies and account roadmaps
- Define and manage primary KPIs aligned with clients’ commercial goals
- Manage large and complex budgets, pace spend, and maximise ROI
- Provide accurate budget and revenue forecasts to clients
- Identify account challenges and opportunities and adapt strategic roadmaps
- Design experiments and test new campaign methodologies
- Advise clients on tracking and appropriate attribution models
- Measure incremental campaign impact
- Produce channel-specific performance forecasts and performance improvement hypotheses
- Translate platform insights into strategic recommendations for clients
- Present recommendations persuasively
- Challenge and improve internal processes, tools, and daily operations
- Delegate tasks to Executives and Analysts, review their work, and provide feedback
- Manage upwards by involving the Senior Strategist when needed
- Progress toward leading highly complex Tier 1 accounts
Requirements
What you’ll need- Experience and technical expertise in both Paid Search and Paid Social
- Ability to develop end-to-end service strategies and roadmaps
- Ability to define and own primary KPIs
- Confidence managing large and complex budgets
- Ability to pace spend and provide accurate budget and revenue forecasts
- Experience adapting strategic roadmaps to challenges and opportunities
- Ability to design rigorous experiments and challenge industry norms
- Understanding of tracking and attribution models
- Ability to create channel-specific performance forecasts
- Strong strategic thinking and commercial translation skills
- Ability to delegate executional tasks and review work
- Exceptional written and verbal communication skills
- Strong attention to detail, especially with feeds, tracking, and pacing
- Relentless curiosity, accountability, proactive communication, and willingness to innovate
- Candidates should live no more than a 90-minute journey from an Impression office location
- No recruitment agencies
Benefits
Comp & perks- 4.5-day (33.75 hours) work week
- Flexible hybrid working options
- Enhanced paid leave for unexpected personal situations
- Company updates and social events
- Employer pension contributions through a salary sacrifice pension scheme
- Aviva Private Medical Insurance
- Soft drinks, celebration drinks, and snacks through The Impression fuel station
- Menopause and menstruation support
- Techscheme
- Free eye tests on request for employees who regularly work with screens
- Dog-friendly offices
- National and international conferences
- Clear progression path and career progression opportunities
- Competitive salaries
- Work with industry-leading digital marketing tools and technologies