Paid Social Executive

Impression

. Set up, manage, and optimise paid social campaigns across multiple platforms .

Posted 10/21/2026full-timeNottingham • United KingdomJunior💰 £25,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Paid Social campaigns across platforms like Meta and LinkedIn, with a strong focus on data-driven tactics and campaign-level KPIs. Proficient in using Google Analytics for analyzing user behavior and generating actionable insights.

Highest-signal resume keywords

Paid Social Campaign ManagementGoogle Analytics ProficiencyData-Driven Tactics DevelopmentCompetitor Activity AnalysisCustom Reporting and Recommendations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationBidding StrategiesProduct Feed ManagementCreative Asset OptimizationAudience TargetingCross-Channel ExperimentationKPI AnalysisData Extraction and InterpretationMarket Trend AnalysisCPC, CTR, CPA, Revenue, ROI Understanding

Soft Skills

Presentation SkillsCommercial Awareness

Tools & Technologies

Meta Advantage+LinkedInGoogle Analytics

Industry Keywords

Paid SocialCampaign-Level KPIsCross-Channel InsightsUser Behavior AnalysisSocial Delivery Algorithms

About the role

Key responsibilities & impact

Set up, manage, and optimise paid social campaigns across multiple platforms
Optimise product feeds, creative assets, audiences, bidding strategies, and algorithm inputs
Contribute data-driven tactics and cross-channel experiments aligned with senior strategists’ overarching strategy
Use Google Analytics and other platforms to analyse post-click user behaviour and cross-channel search intent
Create custom reports and transform complex datasets into clear, actionable recommendations
Own and improve campaign-level KPIs across Paid Social
Analyse competitor activity and market trends to identify opportunities and threats
Recommend improvements to bidding, targeting, ad copy, and creative
Present insights to internal teams and clients
Share cross-channel findings with the wider department
Explain how daily optimisations and proposed tactics support client business goals
Develop technical expertise across Meta, TikTok, and other platforms toward a future dual-channel Strategist role

Requirements

What you’ll need

Minimum of 12 months of direct industry experience
Solid hands-on foundation in Paid Social
Ability to set up, manage, and optimise campaigns across social platforms such as Meta Advantage+ and LinkedIn
Experience optimising product feeds, creative assets, and audiences
Understanding of bidding strategies and social delivery algorithms
Ability to contribute data-driven tactics and cross-channel experiments
Confident use of Google Analytics and other analytics platforms
Ability to extract and interpret complex datasets from multiple platforms
Ability to create custom reports and actionable recommendations
Understanding of campaign-level KPIs across Paid Social
Competitor activity and market trend analysis skills
Commercial awareness of CPC, CTR, CPA, revenue, and ROI
Ability to present insights to internal teams and clients
Willingness to travel to the office when necessary; candidates should be within a 90-minute journey of an office location

Benefits

Comp & perks

4.5-day (33.75 hours) work week
Hybrid working with a minimum of one purposeful Pulse Day in the office per week
Paid Enhanced leave for unexpected personal situations
Company updates and social events
Employer pension contributions through a salary sacrifice pension scheme
Aviva Private Medical Insurance
Soft drinks, celebration drinks, and snacks in the office
Menopause and menstruation support
Techscheme
Free eye tests on request for employees who regularly work with screens
Dog-friendly offices
National and international conference opportunities
Career progression and competitive salaries
Tailored training and professional development