Paid Social Strategist

Impression

. Own a portfolio of Paid Social accounts as Channel Owner .

Posted 11/5/2026full-timeNottingham • United KingdomMid-LevelSenior💰 £29,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Paid Social accounts, developing end-to-end service strategies, and optimizing campaign performance through rigorous analysis and strategic recommendations. Proficient in budget management, forecasting, and leveraging tracking and attribution models to maximize ROI.

Highest-signal resume keywords

Paid Social Account ManagementBudget ManagementKPI Definition and OwnershipPMax and Shopping CampaignsExperiment Design and Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social ExpertiseBudget ForecastingKPI ManagementProduct Feed AnalysisCampaign Methodology TestingPerformance Improvement HypothesesTracking and Attribution ModelsChannel-Specific ForecastingStrategic Roadmap DevelopmentData Analysis

Soft Skills

Strong Communication SkillsDelegation SkillsDetail-Oriented Approach

Industry Keywords

Channel OwnerEnd-to-End Service StrategiesROI MaximizationIncremental Campaign ImpactHybrid Work Model

About the role

Key responsibilities & impact

Own a portfolio of Paid Social accounts as Channel Owner
Develop end-to-end service strategies and account roadmaps
Define and manage primary KPIs aligned with clients’ commercial goals
Manage complex budgets, pace monthly spend, and maximise ROI
Provide accurate budget and revenue forecasts to clients
Identify account challenges and opportunities and adapt strategic roadmaps
Design experiments, challenge industry norms, and test new campaign methodologies
Analyse, set up, and triage product feeds for PMax and Shopping campaigns
Advise clients on tracking and attribution models
Design experiments to measure incremental campaign impact
Create channel-specific forecasts and performance-improvement hypotheses
Improve internal processes, tools, and daily operations
Present strategic recommendations based on platform insights
Delegate executional tasks to Executives and Analysts, review work, and provide feedback
Escalate forecasts, roadblocks, and experiments to the Senior Strategist when appropriate

Requirements

What you’ll need

Experience or capability to become a channel owner for Paid Social accounts
Hands-on technical expertise in paid social
Ability to develop end-to-end service strategies and roadmaps
Ability to define and own primary KPIs
Experience managing large and complex budgets
Ability to pace spend and provide budget and revenue forecasts
Ability to analyse, set up, and triage product feeds
Understanding of PMax and Shopping campaigns
Understanding of tracking and attribution models
Ability to design rigorous experiments and measure incremental impact
Strong channel-specific forecasting skills
Ability to translate platform insights into strategic recommendations
Strong communication and delegation skills
Detail-oriented approach to feeds, tracking, and pacing
Willingness to work hybrid with at least one purposeful office Pulse Day per week
Must live no more than a 90-minute journey from an Impression office location

Benefits

Comp & perks

4.5-day (33.75 hours) working week
Flexible hybrid working options
Enhanced paid leave for unexpected personal situations
Company updates and social events
Employer pension contributions through a salary sacrifice pension scheme
Aviva Private Medical Insurance
Snacks, soft drinks, drinks fridge, and office refreshments
Menopause and menstruation support
Techscheme
Free eye tests on request for employees who regularly work with screens
Dog-friendly offices
National and international conferences
Clear progression path and career progression opportunities
Competitive and transparent salaries