PPC Executive

Impression

. Set up, manage, and optimise paid search and social campaigns .

Posted 10/21/2026full-timeNottingham • United KingdomJunior💰 £25,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing PPC campaigns across multiple platforms, with a strong focus on data analysis and performance improvement. Proficient in utilizing Google Analytics and automated bidding strategies to drive client business goals and ROI.

Highest-signal resume keywords

PPC Campaign ManagementGoogle Analytics ProficiencyAutomated Bidding StrategiesData Interpretation SkillsCompetitor Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PPCSearch Campaign OptimizationGoogle PMaxGoogle ShoppingProduct Feed OptimizationAudience TargetingKPI TrackingAd Copy OptimizationSearch Intent AlgorithmsCross-Channel Experimentation

Soft Skills

Data-Driven Decision MakingPresentation SkillsCollaboration

Tools & Technologies

Google AdsMetaAnalytics Platforms

Industry Keywords

CPCCTRCPAMarket TrendsCompetitor Activity

About the role

Key responsibilities & impact

Set up, manage, and optimise paid search and social campaigns
Optimise product feeds, creative assets, and audience targeting
Select and implement automated bidding strategies aligned with campaign objectives
Contribute data-driven tactics and cross-channel experiments to client roadmaps
Use Google Analytics and other platforms to analyse post-click behaviour and search intent
Create custom reports and identify performance improvement opportunities
Extract and interpret complex multi-platform datasets into actionable recommendations
Own and accurately track campaign-level PPC KPIs
Analyse competitor activity and market trends
Recommend bidding, targeting, and ad copy or creative improvements
Present insights to internal teams and clients
Share cross-channel findings with the wider department
Explain how optimisations support client business goals, revenue, and ROI
Develop technical expertise with support from Strategists toward a dual-channel Strategist role

Requirements

What you’ll need

Minimum of 12 months of direct industry experience
Solid hands-on foundation in PPC
Experience setting up, managing, and optimising Search campaigns, including Google PMax and Shopping
Experience optimising product feeds, creative assets, and audiences
Understanding of automated bidding strategies and search intent algorithms
Experience using Google Analytics and other analytics platforms
Ability to extract and interpret complex datasets from multiple platforms
Experience with campaign-level KPI ownership and tracking
Competitor analysis and market trend analysis skills
Knowledge of bidding, targeting, and ad copy/creative optimisation
Commercial awareness linking CPC, CTR, and CPA to revenue and ROI
Ability to work with Google Ads and Meta
Must be able to travel to the office when necessary; candidates should live no more than a 90-minute journey from an office location

Benefits

Comp & perks

4.5-day (33.75 hours) work week
Paid Enhanced leave for unexpected personal situations
Company events and social activities
Employer pension contributions through a salary sacrifice pension scheme
Aviva Private Medical Insurance
Soft drinks, celebration drinks, and snacks
Menopause and menstruation support
Techscheme
Free eye tests and eye-care vouchers
Dog-friendly offices
National and international conference opportunities
Career progression and competitive salaries
Flexible hybrid working