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Senior Strategist – Paid Search
Impression. Drive commercial growth for flagship Paid Search clients .
About the role
Key responsibilities & impact- Drive commercial growth for flagship Paid Search clients
- Serve as primary Channel Owner for complex accounts and manage the end-to-end client lifecycle
- Implement advanced solutions including custom scripting, feed engineering, offline conversion tracking, and value-based bidding
- Challenge platform defaults and industry norms through rigorous experimentation
- Architect sophisticated, commercially valuable data for smart bidding algorithms
- Provide quality assurance oversight across the portfolio
- Create, maintain, and adapt channel strategies for up to 12-month cycles
- Deliver strategic reporting and compelling commercial narratives during business reviews
- Manage client escalations and diagnose performance issues
- Contribute to Paid Search service evolution and process improvements
- Identify growth opportunities and strategies to scale client investment
- Produce pitching materials and participate in winning new enterprise business
- Plan tasks and delegate work through the delivery team
- Coach junior team members and help upskill the department
Requirements
What you’ll need- Experienced PPC expert ready to manage complex, higher-value accounts, typically Tier 1
- Advanced Paid Search expertise
- Experience with custom scripting, feed engineering, offline conversion tracking, and value-based bidding
- Ability to design and execute rigorous experimentation roadmaps
- Ability to manage sophisticated commercial data for smart bidding algorithms
- Ability to own the end-to-end client lifecycle for complex accounts
- Quality assurance experience
- Ability to create and adapt channel strategies for up to 12-month cycles
- Strategic reporting and commercial insight skills
- Escalation management experience
- Commercial astuteness and growth mindset
- Excellent planning and organising skills
- Ability to manage complex Tier 1 accounts while guiding and supporting a team
- Must live within a 90-minute journey of one of the company's office locations
Benefits
Comp & perks- £6k London Weighting
- 4.5-day (33.75 hours) work week
- Career progression and competitive salaries
- Paid ‘Enhanced leave’ for unexpected personal situations
- Company updates and social events
- Employer pension contributions through a salary sacrifice pension scheme
- Aviva Private Medical Insurance
- Soft drinks, celebration drinks, and snacks
- Menopause and menstruation support
- Techscheme
- Free eye tests on request for employees who regularly work with screens
- Dog-friendly offices
- National/international conferences