Insights & Research Manager

Improve Digital

. Lead bespoke research projects across key clients, sectors and commercial opportunities .

Posted 9/15/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong expertise in research methodology, audience intelligence, and data analysis, with a focus on delivering actionable insights and recommendations. Proficient in designing bespoke surveys and managing brand tracking studies to inform strategic business decisions.

Highest-signal resume keywords

Research MethodologySurvey DesignQuantitative AnalysisAudience SegmentationClient Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Research DesignData AnalysisQuestionnaire DesignBrand TrackingConsumer InsightsSurvey CreationStatistical AnalysisData InterpretationMarket ResearchAudience Intelligence

Soft Skills

Attention to DetailStorytelling AbilityCuriosityIndependent WorkCollaboration

Tools & Technologies

YouGovGWIPeekatorAzerion’s DMPPowerPointGoogle Slides

Industry Keywords

MediaAdvertisingResearchAd TechConsumer Behaviour

About the role

Key responsibilities & impact

Lead bespoke research projects across key clients, sectors and commercial opportunities
Design and build surveys from brief through fieldwork, analysis and presentation
Use Peekator, YouGov, GWI, Audiense, Azerion’s DMP and other research tools to generate insights
Build questionnaires, define target audiences and ensure robust research design
Analyse quantitative and qualitative research outputs and combine multiple data sources
Develop repeatable research frameworks for priority verticals and client categories
Own client and market survey creation and delivery, including sampling and survey structures
Manage brand tracking programmes and pre- and post-campaign brand studies
Measure awareness, consideration, preference, perception, intent and other brand KPIs
Analyse brand tracker, campaign and performance data to identify trends and effectiveness
Develop audience profiles, segments and commercially relevant consumer insights
Support Sales and Strategy with briefs, RFPs, RTBs, pitches, Joint Business Plans and QBRs
Create insight-led recommendations, client-facing reports, case studies and presentation decks
Translate complex datasets into clear narratives, recommendations and commercial implications
Present research findings to clients, agencies, Sales teams and senior leadership
Develop proprietary research, thought leadership reports, whitepapers and industry insight pieces
Monitor consumer trends, competitor activity, market developments and emerging technologies
Collaborate with Marketing, PR and Creative to turn research into external content and visual stories
Act as internal expert on research platforms and maintain methodologies, documentation, data quality and reusable research outputs
Support events, panels and client sessions with relevant research and data

Requirements

What you’ll need

Strong experience in research, insights, audience intelligence or strategy, ideally within media, advertising, research, agency or ad tech
Hands-on experience using research platforms such as GWI and YouGov
Experience using Peekator or similar bespoke survey/research platforms
Strong experience designing and delivering bespoke surveys
Demonstrable understanding of research methodology, questionnaire design and sampling
Experience managing or analysing brand tracking studies
Strong quantitative analytical skills
Ability to interpret complex data and turn it into clear commercial recommendations
Excellent PowerPoint or Google Slides skills
Strong presentation and storytelling ability
Experience supporting client briefs, pitches or commercial proposals
Strong understanding of audience segmentation and consumer behaviour
Ability to work independently and manage multiple research projects simultaneously
Comfortable working directly with Sales and client-facing teams
Strong attention to detail and confidence checking research accuracy
An understanding of the digital media and programmatic ecosystem would be highly advantageous
Naturally curious and focused on understanding consumer behaviour
Commercially minded, with the ability to turn research into business decisions and opportunities

Benefits

Comp & perks

Hybrid working environment
25 days annual leave + long service leave
Onsite gym
Pension Scheme
Life Assurance and Income Protection
2 days off for volunteering
Vitality Health Insurance, including eye, dental and hearing care
Free lunches with Deliveroo, up to £12.50
Cycle to work scheme
Birthdays off
Dog-friendly office