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Creative Performance Specialist
inBeat Agency. Develop high-performing storyboards and scripts aligned with client goals, audience insights, and platform best practices .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing high-performing ad copy and narratives tailored to client goals, utilizing performance data to inform creative strategies. Proficient in managing iterative testing cycles and delivering actionable insights to enhance campaign effectiveness.
Highest-signal resume keywords
Paid Social Creative ExperienceMeta And TikTok Ad FormatsPerformance Metrics AnalysisAd Testing Frameworks FamiliarityExcellent Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Strategy DevelopmentAd CopywritingPerformance Data AnalysisCampaign Objective OutliningIterative Testing Methodologies
Soft Skills
Proactive Problem SolvingDetail-OrientedOrganizational SkillsMultitasking AbilityCalm Under Pressure
Tools & Technologies
SlackGoogle SuiteClickUpProject Management Tools
Industry Keywords
Creative AuditsClient Kickoff CallsPerformance ReviewsImpact-Driven FeedbackIndependent Work
About the role
Key responsibilities & impact- Develop high-performing storyboards and scripts aligned with client goals, audience insights, and platform best practices
- Outline campaign objectives, messaging angles, and creative directions based on performance data and testing learnings
- Write compelling ad copy and narratives reflecting each client's voice and driving engagement
- Ensure creative outputs use a strong performance lens and support iterative testing cycles
- Join client kickoff calls to align on performance goals and creative direction
- Lead and present creative audits for retainer clients
- Translate performance data into actionable creative recommendations for future ads and iterations
- Deliver performance reviews clearly, confidently, and in a client-ready manner
- Partner with strategists after delivery to maintain consistent, focused, impact-driven feedback loops
- Own iteration projects and guide the creative strategy team on performance insights
Requirements
What you’ll need- 2–4+ years experience in paid social creative, media buying, or creative strategy
- Deep understanding of Meta and TikTok ad formats, performance metrics, and testing methodologies
- Strong analytical skills
- Excellent communication and ability to present insights clearly and persuasively
- Proactive, resourceful, and comfortable working independently in a fast-paced remote team
- Familiarity with ad testing frameworks and performance metrics
- Detail-oriented and organized in documentation
- Proficient in Slack, Google Suite, and project management tools such as ClickUp
- Ability to follow through with ownership from start to finish
- Solution-oriented with a calm, professional presence in client-facing conversations
- Good at multitasking, adapting quickly to resolve issues, and staying calm under pressure
- Must hold citizenship or permanent right to work in South Africa
Benefits
Comp & perks- Creative Milkshake Stipends (mental health, healthcare & internet)
- 21 days PTO + 7 Paid Sick Days
- Company closure: 2 weeks at year-end (estimated: December 22 – January 5)
- Maternity/Paternity Leave
- Yearly Salary Review
- Long Service Incentives (starting from 2 years)