Creative Strategist

inBeat Agency

. Own creative strategy across multiple paid social accounts, from insight and hypothesis through execution and iteration .

Posted 10/2/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing performance-driven creative strategies for paid social channels, leveraging consumer insights and data analysis to inform creative decisions. Strong writing ability and mentoring skills enhance the quality of creative output and team performance.

Highest-signal resume keywords

Performance-Driven Creative DevelopmentData Analysis and InterpretationConsumer Psychology UnderstandingMentoring and Team LeadershipCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Strategy DevelopmentPerformance CopywritingTesting FrameworksAd Platform Data AnalysisCreative Concept DevelopmentQuantitative Data TranslationHypothesis FormationDigital Content CreationPerformance Metrics InterpretationCompetitor Analysis

Soft Skills

CuriosityInitiativeStrategic ThinkingAnalytical InstinctsCommunication

Industry Keywords

Paid SocialDigital ChannelsCreative PerformanceMedia BuyingGrowth TeamsCreative Systems

About the role

Key responsibilities & impact

Own creative strategy across multiple paid social accounts, from insight and hypothesis through execution and iteration
Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy
Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance
Build creative hypotheses, testing frameworks, and messaging systems
Write and guide performance copy that is structured, intentional, and measurable
Partner with design, editing, and media buying to ensure creative is built for testing, scale, and learning
Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots
Mentor junior creatives, sharpening strategic thinking, analytical instincts, and execution quality
Present creative strategy and performance rationale to clients
Stay current on platform changes, creative formats, and performance trends impacting results

Requirements

What you’ll need

Exceptional writing ability, ideally in short-form, digital-first content
A performance mindset; comfort digging into data, spotting patterns, and turning insights into creative action
Deep understanding of consumer psychology, platform behavior, and how creative drives outcomes
Comfort forming hypotheses, reading results, and making fast, informed creative decisions
Genuine interest in mentoring others and raising the overall quality bar
Curiosity, initiative, and interest in shaping ideas that make people stop and feel something
Fluency in written and spoken English is required
Experience developing performance-driven creative for paid social or digital channels
Strong comfort interpreting performance data and using it to guide creative direction and iteration
Experience collaborating cross-functionally in fast-moving, data-creative-focused environments
Portfolio or examples showcasing creative thinking, copy, or performance work (helpful but not required)
Experience working closely with media buyers or growth teams
Familiarity with structured testing frameworks and creative systems

Benefits

Comp & perks

Unlimited Time Off & Sick Days
Flexible hours
Fully remote (with the possibility to work from anywhere)
Global pods (meet creatives from all around the world)
High opportunity for growth!