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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong creative judgment and leadership in social-first content production, with a focus on performance-driven advertising. Capable of guiding teams, providing constructive feedback, and maintaining high-quality creative standards.
Highest-signal resume keywords
Creative LeadershipSocial-First Content ProductionPerformance-Driven AdvertisingTeam DevelopmentClient Presentation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative StrategyStoryboardingPaid Social UnderstandingCreative Performance AnalysisContent IterationQuality Standards DevelopmentCreative Brief TranslationCreative Review FacilitationAI Tool UtilizationProduction House Experience
Soft Skills
High Emotional IntelligenceConstructive FeedbackAdaptabilityConfidenceWarm Client Presence
Industry Keywords
DTC BrandAgency ExperienceEmerging Short-Form FormatsUGC-First ContentCreative ChecklistsCreative Point of ViewAccount GrowthCreative MilkshakeFast-Paced EnvironmentTeam Handoffs
About the role
Key responsibilities & impact- Own creative quality from brief to final ad
- Give final creative approval on storyboards, raw footage and final edits before client delivery
- Provide specific, hands-on feedback on what to change, why, and what better looks like
- Build and maintain a library of quality standards, creative checklists and review standards
- Identify recurring creative and production issues and address them at the root
- Lead team direction, coaching and development with team leads
- Build a culture of ownership, confidence and autonomy
- Run regular creative reviews and inspiration sessions
- Help grow the team and raise the skills bar
- Bridge Creative Strategy, Production and Post-Production
- Translate creative strategy into production-ready briefs
- Partner with the Managing Director and Operations on processes, tools and team handoffs
- Use AI and smart tooling to reduce administrative work
- Use paid social performance to guide creative testing, iteration and prioritisation
- Hold strategists accountable for data-informed briefs and learnings
- Maintain a current relationship with TikTok, Meta and emerging short-form formats
- Present creative rationale to clients and constructively challenge directions that may not perform
- Support account growth and proactive pitching
- Define and document Creative Milkshake’s creative point of view and recognizable formats
- Guide the transition from UGC-first to elevated social-first content
- Approve how the agency presents itself externally
Requirements
What you’ll need- 7+ years in creative with some leadership across social-first, performance or content work, at an agency, a DTC brand or a production house
- Strong creative judgement and ability to explain what makes work effective
- Fluent in production, including storyboard requirements for successful shoots
- Understanding of paid social and creative performance
- Experience leading teams and developing people, ideally across experienced and early-career talent
- Ability to distinguish excellent advertising from merely good advertising and explain the difference constructively
- Confident, warm and credible client presence
- Strong opinions without ego; adaptable approach to creative work
- High EQ and ability to give honest feedback without damaging confidence or relationships
- Comfortable with ambiguity and a fast pace while building systems
- Fluent in English
- Working hours within about 3 hours of CET
- Experience with social-first content; traditional brand identity or advertising experience alone is insufficient
Benefits
Comp & perks- Competitive compensation, reviewed yearly
- Creative Milkshake stipends for mental health, healthcare and internet
- 21 days PTO
- 7 paid sick days
- Company closure over the end-of-year period
- Maternity/paternity leave
- Long service incentives from 2 years
- Remote-first work arrangement
- Regular contact with the Amsterdam studio