Senior Performance Creative Strategist

inBeat Agency

. Own creative strategy across multiple paid social accounts, from insight and hypothesis through execution and iteration.

Posted 10/22/2026full-timeRemote • United States, CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing performance-driven creative strategies for paid social channels, leveraging consumer insights and data analysis to inform creative decisions. Strong writing ability and mentoring skills enhance team performance and creative output.

Highest-signal resume keywords

Performance-Driven Creative DevelopmentData Analysis and InterpretationConsumer Psychology UnderstandingMentoring and Team LeadershipCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Strategy DevelopmentPerformance CopywritingTesting FrameworksAd Platform Data AnalysisCreative Concept Development

Soft Skills

CuriosityInitiativeStrategic ThinkingAnalytical InstinctsCommunication

Industry Keywords

Paid SocialDigital ChannelsCreative Performance SignalsConsumer InsightMedia Buying

About the role

Key responsibilities & impact

Own creative strategy across multiple paid social accounts, from insight and hypothesis through execution and iteration.
Run performance-led research and analyze ad platform data, creative performance signals, and competitor patterns.
Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.
Build creative hypotheses, testing frameworks, and messaging systems.
Write and guide performance copy that is structured, intentional, and measurable.
Partner with design, editing, and media buying to ensure creative is built for testing, scale, and learning.
Translate quantitative performance data and qualitative feedback into creative decisions and pivots.
Mentor junior creatives and improve their strategic thinking, analytical instincts, and execution quality.
Present creative strategy and performance rationale to clients.
Stay current on platform changes, creative formats, and performance trends.

Requirements

What you’ll need

Exceptional writing ability, ideally in short-form, digital-first content.
A performance mindset; comfort digging into data, spotting patterns, and turning insights into creative action.
Deep understanding of consumer psychology, platform behavior, and how creative drives outcomes.
Comfort forming hypotheses, reading results, and making fast, informed creative decisions.
Genuine interest in mentoring others and raising the overall quality bar.
Curiosity, initiative, and interest in shaping ideas that make people stop and feel something.
Fluency in written and spoken English is required.
Experience developing performance-driven creative for paid social or digital channels.
Strong comfort interpreting performance data and using it to guide creative direction and iteration.
Experience collaborating cross-functionally in fast-moving, data-creative-focused environments.
Portfolio or examples showcasing creative thinking, copy, or performance work is helpful but not required.
Experience working closely with media buyers or growth teams is nice to have.
Familiarity with structured testing frameworks and creative systems is nice to have.

Benefits

Comp & perks

Unlimited Time Off & Sick Days
Flexible hours
Fully remote (with the possibility to work from anywhere)
Global pods (meet creatives from all around the world)
High opportunity for growth!