Director, Media – Americas

Incubeta

. Lead Incubeta’s media function across the US and Mexico .

Posted 11/12/2026full-timeRemote • United StatesLead💰 CA$226,000 - CA$268,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading media functions across diverse markets, with a strong focus on team development, quality assurance, and operational excellence. Proficient in leveraging media platforms and automation tools to optimize campaign performance and drive client growth.

Highest-signal resume keywords

Google Ads ExperienceDV360 ExperienceCampaign Setup and OptimizationQuality Assurance FrameworksTeam Leadership Across US and Mexico

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media DeliveryAccount ManagementTraffickingReportingPlatform AutomationAI-Assisted DeliveryBigQueryLooker StudioSOP DevelopmentQuality Metrics Tracking

Soft Skills

Clear CommunicationPeople LeadershipOperational RigorMarket FluencyContinuous Improvement

Tools & Technologies

Automated Data PipelinesDashboardsAnomaly AlertsScriptsAutomated Rules

Industry Keywords

Media Contribution MarginUtilizationPricingScopingClient Relationships

Tech Stack

Tools & technologies

BigQuery

About the role

Key responsibilities & impact

Lead Incubeta’s media function across the US and Mexico
Own people, quality, results, contribution margin, and utilization of media delivery for Americas clients
Report directly to the COO
Lead the US Channel Leads and Mexico-based Media Execution team, including its managers
Set goals, priorities, expectations, operating models, and accountability across the media team
Own hiring, onboarding, performance management, career development, capacity planning, and workload allocation
Build an integrated US–Mexico team culture and maintain consistent execution standards across both markets
Define campaign setup, trafficking, optimization, reporting, and account-management standards
Establish QA frameworks, conduct account and channel audits, identify root causes of quality issues, and report quality trends to the COO
Translate Global Media standards and platform best practices into playbooks, SOPs, workflows, and controls
Standardize media delivery and drive continuous improvement, automation, and AI-assisted delivery
Replace manual reporting with automated data pipelines and dashboards
Evaluate tool payback, pilot new workflows, and retire tools that do not pay back
Act as the link between the Global Media Capability team and the Mexico execution team
Monitor platform releases, policy changes, and product updates and update internal processes
Serve as senior escalation point for media clients
Partner with Client Services and Sales to retain and grow client relationships and expand media scope
Own media contribution margin and utilization; support pricing, scoping, new business pitches, proposals, and SOWs
Provide data-backed client health, risk, and growth insights to the COO
Ensure consistent execution quality for US and Mexico clients while adapting to genuine market differences

Requirements

What you’ll need

Based in the US
Deep, hands-on experience delivering media for US-based clients
True in-platform experience across Google Ads, DV360, CM360, Meta/Facebook, LinkedIn, and other standard media platforms
Experience leading and developing high-performing teams across the US and Mexico
Experience with campaign setup, trafficking, optimization, reporting, and account management
Experience establishing quality assurance frameworks, conducting audits, and tracking quality metrics
Experience translating global media standards into playbooks, SOPs, workflows, and controls
Experience with platform automation, AI-assisted delivery, scripts, automated rules, anomaly alerts, and AI agents for QA and reporting
Experience with BigQuery and Looker Studio or comparable automated data pipelines and dashboards
Understanding of media contribution margin, utilization, pricing, scoping, time tracking, and account profitability
Ability to travel regularly to Mexico
Ability to work without employment visa sponsorship; Incubeta does not offer employment visa sponsorships upon hire or in the future
Quality obsession, operational rigor, market fluency, people leadership, continuous improvement, clear communication, commercial ownership, executive presence, and builder mindset

Benefits

Comp & perks

Opportunities to earn more over time based on individual and company performance
Regular in-person time with the team in Mexico
Travel to Mexico for team collaboration