Media Manager, Social – Mid-level

Incubeta

. Build Meta and TikTok campaigns from briefs according to naming, tracking, and structure standards .

Posted 10/27/2026full-timeKuala • MalaysiaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Meta and TikTok campaigns, including budget management, audience targeting, and performance analysis. Proficient in utilizing automation and AI tools to enhance campaign efficiency and reporting.

Highest-signal resume keywords

Meta Campaign ManagementTikTok Campaign ManagementPerformance Data AnalysisAutomation and AI ToolsMeta Blueprint Certification

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Budget ManagementAudience TargetingCreative RotationPerformance ReportingMeta Events ManagerConversions APITikTok Events APIGA4Looker StudioDynamic Product Ads

Soft Skills

Attention to DetailClear Written CommunicationComfort with NumbersCuriosity about AutomationAbility to Work Under Tight Deadlines

Tools & Technologies

SmartlyAdvantage+ ShoppingCataloguesSpark AdsBulk UploadsCopy Workflows

Certifications & Qualifications

Meta Blueprint CertificationTikTok Academy Certification

Industry Keywords

EcommerceRetailCampaign Structure StandardsCreative TestingAudience Testing

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Build Meta and TikTok campaigns from briefs according to naming, tracking, and structure standards
Manage budgets, audiences, creative rotation, and placements daily; act or escalate when delivery drifts
Obtain Pod Lead sign-off for budget or major account changes before launch when applicable
Maintain catalogues, product sets, pixels, and Conversions API
Set up automated rules and run health checks after launches and promotions
Run creative and audience tests and share learnings with the pod and wider team
Pull performance data, explain changes and causes, and support weekly and monthly reporting
Understand each client's business and competitors and monitor new platform features
Use automation and AI tools, including bulk uploads, copy workflows, and Smartly or similar
Identify opportunities to automate manual work

Requirements

What you’ll need

Junior: 1 to 2 years of hands-on Meta or TikTok experience
Mid: 2 to 4 years running accounts end to end
Strong attention to detail and comfort with numbers
Clear written English and confidence working with Australian stakeholders
Comfortable with high brief volumes and tight turnarounds
Curious about automation and AI
Nice to have: Search experience, retail or ecommerce, Meta Blueprint or TikTok Academy certifications
Knowledge of Meta platforms including Advantage+ shopping, catalogues, dynamic product ads, and Partnership ads
Knowledge of TikTok including Smart+, catalogues, and Spark Ads
Experience with Meta Events Manager, Conversions API, TikTok Events API, Smartly or similar, GA4, and Looker Studio