Media Manager, Social – Mid-level

Incubeta

. Build Meta and TikTok campaigns from briefs according to naming, tracking, and structure standards .

Posted 10/27/2026full-timeRemote • MalaysiaJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing Meta and TikTok campaigns, with a strong focus on automation, performance analysis, and collaboration with stakeholders. Proficient in utilizing tools such as Meta Events Manager, Conversions API, and Smartly to optimize campaign performance and reporting.

Highest-signal resume keywords

Meta Campaign ManagementTikTok Campaign ManagementMeta Events ManagerConversions APISmartly or Similar

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign BuildingBudget ManagementPerformance Data AnalysisCreative TestingAudience TestingAutomationAI Tools UtilizationGA4 FamiliarityLooker Studio FamiliarityHigh Attention to Detail

Soft Skills

Clear Written CommunicationConfidence with StakeholdersCuriosity about Automation

Tools & Technologies

Meta Events ManagerConversions APITikTok Events APISmartlyGA4Looker Studio

Certifications & Qualifications

Meta Blueprint CertificationTikTok Academy Certification

Industry Keywords

Ecommerce ExperienceRetail ExperiencePerformance MarketingCampaign OptimizationAudience Management

About the role

Key responsibilities & impact

Build Meta and TikTok campaigns from briefs according to naming, tracking, and structure standards
Self-check work before every handover
Manage budgets, audiences, creative rotation, and placements daily
Act or escalate early when delivery drifts
Obtain Pod Lead sign-off for budget or major account changes as a Junior
Maintain catalogues, product sets, pixels, and Conversions API
Set up automated rules and run health checks after launches and promotions as a Mid-level manager
Run creative and audience tests using the company framework
Share learnings with the pod and wider team
Pull performance data, explain changes and causes, and support weekly and monthly reporting
Understand clients' businesses and competitors and monitor new platform features
Use automation and AI tools, including bulk uploads, copy workflows, and Smartly or similar
Identify opportunities to automate manual work
Work in a pod of 3 or 4 led by a Senior Pod Lead
Collaborate with Performance Account Managers and Account Directors in Sydney

Requirements

What you’ll need

Junior: 1 to 2 years of hands-on Meta or TikTok experience
Mid: 2 to 4 years running accounts end to end
Strong attention to detail and comfort with numbers
Clear written English
Confidence working with Australian stakeholders
Comfortable with high brief volumes and tight turnarounds
Curiosity about automation and AI
Core platform expertise in Meta and TikTok
Familiarity with Meta Events Manager and Conversions API
Familiarity with TikTok Events API
Familiarity with Smartly or similar
Familiarity with GA4 and Looker Studio
Nice to have: Search experience, retail or ecommerce experience
Nice to have: Meta Blueprint or TikTok Academy certifications

Benefits

Comp & perks

Training and clear standards from the Centre of Excellence
Structured training from the Centre of Excellence
Transparent career progression with Junior, Mid, and Senior tracks
Opportunity to develop Search skills
Exposure to major Australian and APAC brands
AI and automation tools used in everyday delivery