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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing client relationships and delivering campaign strategies across Social and Search tracks, with a strong focus on performance analysis and budget management. Proficient in utilizing automation and AI tools to enhance operational efficiency and drive growth opportunities.
Highest-signal resume keywords
Meta Ads ManagementGoogle Ads ManagementCampaign OptimizationClient CommunicationData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media AdvertisingSearch Engine AdvertisingCampaign ReportingBudget ManagementPerformance AnalysisKeyword StrategyAd CustomisersGA4 TrackingAutomation ToolsEcommerce Experience
Soft Skills
Strong Communication SkillsHighly OrganizedProactive Problem SolvingCollaborative TeamworkCalm Under Pressure
Tools & Technologies
Meta BlueprintLooker StudioSearch Ads 360Apple Search AdsAmazon AdsGTM Tracking Setup
Certifications & Qualifications
Google Ads CertificationMeta Blueprint Certification
Industry Keywords
Digital MarketingClient-Facing WorkMulti-Market AccountsRetail ExperienceEcommerce
About the role
Key responsibilities & impact- Lead day-to-day client and publisher relationships on major Australian accounts, alongside an Account Director
- Own client communication, delivery and expectations
- Lead weekly and monthly updates and QBR insight
- Act as the first point of escalation and flag risks early
- Understand clients’ businesses, priorities and competitors
- Lead publisher conversations and identify growth opportunities in new channels and Incubeta solutions
- Brief the Kuala Lumpur delivery pod with clear objectives, briefs and test plans
- Check large campaigns against the brief before launch
- Build, optimise and report campaigns in the selected Social or Search track
- Manage budgets and daily pacing against revenue goals and KPIs
- Run structured tests and post-campaign analysis
- Provide clear commercial recommendations for subsequent campaigns
- Maintain naming, tracking, feeds and measurement with the Centre of Excellence
- Coordinate the selected channel with other channels on the account
- Use automation and AI tools to reduce manual work
Requirements
What you’ll need- Current, hands-on trading experience in the chosen track: Meta and TikTok for Social, or Google Ads for Search
- 3 to 5+ years in agency or in-house digital, including client-facing work on large or multi-market accounts
- Confidence explaining performance drivers and recommendations to clients
- Experience briefing a remote team clearly and accurately
- Full working rights in Australia
- Must be able to work in a hybrid arrangement in Pyrmont, Sydney: 2 days in the office and 3 days from home
- Social track: experience with Meta (Facebook and Instagram) and TikTok; Pinterest and Snapchat are a plus
- Search track: experience with Google Ads and Microsoft Ads; Search Ads 360, Apple Search Ads and Amazon Ads are a plus
- Social track knowledge of Advantage+ shopping and catalogue campaigns, TikTok Smart+, product sets and catalogue health
- Social track knowledge of budgets, audiences, creative testing and rotation, placements and formats including 9:16 and Stories
- Social track ability to read learning phases, scaling thresholds and efficiency trends
- Search track knowledge of Search, Shopping, Performance Max and Demand Gen campaigns
- Search track knowledge of Merchant Center feed health and disapprovals
- Search track knowledge of keyword and query strategy, tCPA, tROAS and budget frontloading for promotions
- Search track technical knowledge of ad customisers, scripts, rules, GA4 and GTM tracking setup and testing
- Nice to have: retail or ecommerce experience, GA4, Looker Studio, feed tools, Google Ads and Meta Blueprint certifications
- Strong communication and presentation skills
- Commercial understanding of the trade-offs between efficiency and scale
- Highly organised and diligent across a high volume of priorities
- Analytical approach using data to inform decisions and recommendations
- Proactive, solutions-oriented and calm under pressure
- Collaborative approach across multi-disciplinary teams
- Visa sponsorship is not available
Benefits
Comp & perks- Full-time, permanent employment
- Hybrid work: 2 days in the office and 3 days from home
- Dedicated delivery pod and Centre of Excellence support
- Clear career path to Senior Performance Account Manager and Account Director
- Opportunity to lead major retail accounts while staying hands-on
- Access to automation and AI tools