Principal, Social Strategy

Incubeta

. Lead the application and advancement of the social strategy discipline within Marketing Intelligence .

Posted 11/11/2026contractRemote • United StatesLead💰 $7,500 - $9,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates advanced expertise in social strategy within Marketing Intelligence, leveraging extensive experience in paid social campaigns across platforms like LinkedIn, Meta, and Reddit. Proven ability to translate market insights into strategic recommendations while mentoring teams and collaborating with cross-functional partners.

Highest-signal resume keywords

Paid Social ExperienceLinkedIn Ads ExpertiseMeta Ads ProficiencyCampaign Management SkillsClient Engagement Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningLead Generation OptimizationPerformance MeasurementData AnalysisSocial Strategy Development

Soft Skills

MentoringCollaborationCommunicationProblem-SolvingResourcefulness

Tools & Technologies

Campaign ManagerGA4GTMMicrosoft Office SuiteGoogle Sheets

Certifications & Qualifications

Meta Certified Media Buying ProfessionalLinkedIn Marketing Academy CertificationMeta Certified Marketing Science ProfessionalReddit Ads Formula Certification

Industry Keywords

Marketing IntelligenceB2B MarketingClient Stakeholder EngagementIntegrated SolutionsThought Leadership

About the role

Key responsibilities & impact

Lead the application and advancement of the social strategy discipline within Marketing Intelligence
Translate market signals, consumer insight and performance intelligence into strategic direction
Apply best practices, frameworks and thinking consistently
Collaborate with strategic disciplines to develop integrated solutions
Contribute to the evolution of Marketing Intelligence capabilities and approaches
Act as a senior discipline expert in client engagements
Advise clients on marketing effectiveness and profitable growth
Partner with Client Partners and strategic specialists to develop integrated recommendations
Strengthen media, creative, data and technology strategies through social strategy
Identify opportunities to expand partnership value
Mentor and guide specialists to strengthen expertise and delivery quality
Contribute to shared frameworks, tools and best practices
Collaborate with Client Service, media, creative and technology teams
Encourage knowledge sharing and cross-discipline learning
Contribute insights, case studies and thought leadership
Participate in client presentations, pitches and strategic conversations
Evolve Incubeta’s solutions within the discipline
Build and strengthen strategic partnerships with platforms, technology providers and industry organizations

Requirements

What you’ll need

Advanced English speaking and writing skills
Minimum 6 years of hands-on paid social experience
Preferably at least 2 years at a senior or lead level in an agency
Advanced, recent LinkedIn Ads experience
Hands-on planning, launching, optimizing and QA’ing in Campaign Manager within the last 12 months for B2B or enterprise clients
Current knowledge of Thought Leader Ads, Lead Gen Forms, ABM with company and contact lists, Insight Tag and Conversions API
Advanced Meta Ads experience, including account audits, restructures, Advantage+ campaigns, Events Manager, and Pixel and Conversions API setup and diagnostics
Intermediate Reddit Ads experience for awareness campaigns, including community and interest targeting, placements, Reddit Pixel and CAPI, and brand-safety controls
Proven results in lead generation with long consideration cycles
Experience optimizing toward qualified leads and pipeline, including feeding offline conversions and CRM data back to platforms
Ability to act as the senior technical escalation point across LinkedIn, Meta and Reddit
Resourcefulness resolving unknowns through platform representatives, documentation or structured testing
Experience working directly with senior client stakeholders and internal commercial teams
Experience presenting performance and recommendations
Experience with measurement plans and tracking QA, including GA4, GTM, UTM governance and platform conversion APIs
Ability to measure awareness campaigns on reach, frequency and lift, not CTR
Ability to take over live accounts within two weeks with minimal hand-holding
Current certifications, or certifications completed within the first 30 days: Meta Certified Media Buying Professional and LinkedIn Marketing Academy certification (LinkedIn Ads or Marketing Strategy)
Computer skills: Microsoft Office Suite, Google Sheets/Docs/Slides and project management software
Preferred: LinkedIn and Meta CRM integrations (Salesforce, HubSpot)
Preferred: Platform lift studies, such as Meta Brand Lift or Conversion Lift
Preferred: Meta Certified Marketing Science Professional
Preferred: Reddit Ads Formula certification
Preferred: Google Analytics 4 and Google Tag Manager

Benefits

Comp & perks

Opportunities to earn more over time based on individual and company performance