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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Google Ads campaigns, including Search and Shopping, with a strong analytical approach to performance data and a proactive mindset towards automation and AI tools. Collaborates effectively with stakeholders while maintaining attention to detail and delivering under tight deadlines.
Highest-signal resume keywords
Google Ads ManagementSearch Campaign OptimizationPerformance Data AnalysisAutomation and AI ToolsAttention to Detail
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Google AdsSearch CampaignsShopping CampaignsConversion TrackingPerformance ReportingBidding StrategiesKeyword ManagementAd Copy TestingData AnalysisBudget Management
Soft Skills
Attention to DetailClear Written CommunicationProactive OwnershipCollaborative ApproachOpenness to Feedback
Tools & Technologies
Google Ads EditorGA4Merchant CenterAutomation ScriptsCopy Workflows
Certifications & Qualifications
Google Ads Search CertificationGoogle Ads Shopping Certification
Industry Keywords
EcommerceRetailPerformance MarketingCampaign ManagementStakeholder Engagement
About the role
Key responsibilities & impact- Build Search, Shopping and Performance Max campaigns from briefs according to naming, tracking and structure standards
- Self-check work before every handover
- Manage budgets, bids, keywords and search terms daily
- Act or escalate early when campaign delivery drifts
- Obtain Pod Lead sign-off for budget or major account changes as a Junior
- Maintain Merchant Center feeds, conversion tracking and GA4
- Flag tracking, feed and platform issues to the Pod Lead
- Set up automated rules and run health checks after launches and promotions at Mid level
- Run ad copy, bidding and landing page tests using the agency framework
- Share test learnings with the pod and wider team
- Pull performance data, explain performance changes and support weekly and monthly reporting
- Understand clients' businesses and competitors and stay current with platform features
- Use automation and AI tools such as Google Ads Editor, scripts and copy workflows
- Suggest opportunities to automate manual work
- Work in a pod of 3 or 4 led by a Senior Pod Lead
- Work directly with Performance Account Managers and Account Directors in Sydney
Requirements
What you’ll need- Junior: 1 to 2 years of hands-on Google Ads experience
- Mid: 2 to 4 years running Search accounts end to end
- Strong attention to detail and comfort with numbers
- Clear written English
- Confidence working with Australian stakeholders
- Comfortable with high brief volumes and tight turnarounds
- Curiosity about automation and AI
- Experience with Google Ads, including Search campaigns
- Nice to have: Social experience with Meta or TikTok
- Nice to have: Retail or ecommerce experience
- Nice to have: Google Ads Search or Shopping certifications
- Commercial understanding of the trade-offs between efficiency and scale
- Analytical approach using data to shape decisions and recommendations
- Organised and steady under pressure
- Proactive ownership of work
- Collaborative approach, willingness to share knowledge and ask for help early
- Openness to feedback and willingness to grow
Benefits
Comp & perks- Structured training from the Centre of Excellence
- Clear and transparent career progression path
- Opportunity to develop Social skills
- AI and automation tools in everyday delivery
- Mostly remote work arrangement
- Opportunity to work with major Australian and APAC brands
- Two Senior career tracks: Pod Lead or client track
