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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive hands-on experience in managing paid media campaigns across Social and Search platforms, with a strong focus on quality assurance, process improvement, and team leadership. Capable of leveraging data analytics to drive decision-making and enhance campaign performance while effectively collaborating with diverse teams and stakeholders.
Highest-signal resume keywords
Paid Media ExperiencePeople LeadershipClient-Facing ExperienceGoogle Ads CertificationMeta Blueprint Certification
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Campaign ManagementSearch Campaign ManagementProcess ImprovementData AnalysisAutomation ToolsCampaign OptimizationQuality AssurancePerformance MetricsWorkflow DevelopmentPresentation Skills
Soft Skills
Strong CommunicationTeam CollaborationProactive Problem-SolvingOrganizational SkillsCalm Under Pressure
Certifications & Qualifications
Google Ads CertificationMeta Blueprint Certification
Industry Keywords
Retail ExperienceEcommerce ExperienceAustralian ClientsPerformance Account ManagementMulti-Disciplinary Teams
About the role
Key responsibilities & impact- Sign off launches in the relevant area against the QA checklist and own work quality
- Run and optimise Social or Search campaigns hands-on
- Join publisher conversations with Sydney Performance Account Managers
- Find root causes and improve processes
- Build and improve scripts, rules and automation
- Teach at least one capability to the wider team
- Roll out consultant-approved features and tests
- Share campaign and test results across APAC
- Support junior and mid-level team members with questions, guidance and training
- Lead a pod of 3 or 4 Media Managers through one-to-ones, coaching and development
- Allocate work, manage priorities and sign off every launch
- Partner with a Sydney Performance Account Manager on delivery quality for client accounts
- Lead a set of client accounts directly from Kuala Lumpur on the Client track
Requirements
What you’ll need- 4+ years of hands-on paid media experience in Social or Search
- Experience across both Social and Search is a bonus
- Strong record of accurate work
- Experience reviewing or signing off others' work
- People leadership experience for the Pod Lead track
- Client-facing experience, ideally with Australian clients, for the Client track
- Clear English and confidence with Australian stakeholders and publishers
- Examples of automation or AI tools or workflows built
- Strong communication and presentation skills
- Commercial understanding of trade-offs between efficiency and scale
- Highly organised and diligent across a high volume of priorities
- Analytical approach using data to inform decisions and recommendations
- Proactive, solutions-oriented and calm under pressure
- Collaborative team-player ability across multi-disciplinary teams
- Google Ads and Meta Blueprint certifications are nice to have
- Retail or ecommerce experience is nice to have
Benefits
Comp & perks- Mostly remote work arrangement
- Clear routes into Hub Lead or Performance Account Manager roles
- Ability to choose and switch between Pod Lead and Client tracks
- Opportunity to lead people or clients on major brands
- Professional growth through coaching, development and training