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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Marketing, Attendee Acquisition, and Revenue Growth Strategies, with a strong focus on Omnichannel Marketing and Campaign Planning. Proven ability to lead teams, drive change, and develop innovative audience monetization strategies across diverse marketing channels.
Highest-signal resume keywords
B2B MarketingAttendee AcquisitionRevenue Growth StrategiesOmnichannel MarketingAudience Monetisation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign PlanningKPI MeasurementAudience AnalysisPricing StrategiesDigital Products DevelopmentCustomer InsightRevenue GenerationMarket Dynamics EvaluationStrategic Investment Business CasesRegistration Conversion Optimization
Soft Skills
LeadershipInfluencingCollaborationPresentation SkillsRelationship Building
Industry Keywords
Attendee MarketingCustomer JourneyCommercial ObjectivesHigh-Performance EnvironmentMatrix Organisation
About the role
Key responsibilities & impact- Lead the development and delivery of attendee marketing strategies across the Pharma portfolio
- Align marketing plans with business goals and agreed KPIs
- Own the strategic direction of attendee marketing and translate commercial objectives into measurable plans
- Develop a longer-term view of audience value and portfolio growth
- Redesign weekly KPI frameworks and establish ROI measurement frameworks
- Present KPI uplift projections and build business cases for strategic investment
- Evaluate audience value beyond registration and ticketing revenue
- Own the digital-to-live customer journey and communications strategy across attendee touchpoints
- Improve campaign effectiveness, registration conversion, testing, learning, and optimisation
- Shape ticketing strategies and pricing models
- Develop paid attendee propositions and model pricing and revenue uplift scenarios
- Identify audience monetisation opportunities beyond live event ticketing
- Collaborate on new revenue propositions such as premium content, digital products, paid communities, and value-added audience services
- Own attendee marketing budgets and communicate requirements to senior stakeholders
- Analyse attendee metrics, audience behaviour, market dynamics, and performance insights
- Lead, coach, and develop the attendee marketing team
- Foster a collaborative, high-performance environment and lead the team through change
- Contribute to senior marketing leadership decisions, priorities, and standards across the business
Requirements
What you’ll need- Proven marketing excellence and demonstrable track record of delivering exceptional results
- Deep expertise in B2B marketing, attendee acquisition, and revenue growth strategies
- Strong understanding of omnichannel marketing, campaign planning, and go-to-market execution
- Experience developing revenue-generating audience propositions, pricing strategies, or audience monetisation initiatives
- Understanding of first-party data, customer insight, and technology for building valuable audience relationships and commercial opportunities
- Experience of audience monetisation beyond live events, such as subscriptions, digital products, paid content, or membership models, is a distinct advantage
- Strong leadership and ability to influence at all organisational levels
- Demonstrable experience leading in a matrix organisation and managing people who are not direct reports
- Proven ability to drive change and gain buy-in from diverse stakeholders
- Ability to work across marketing, commercial, product, and technology functions
- Excellent presentation skills and ability to communicate complex strategies clearly and compellingly
- Strong relationship-building capabilities across functions, levels, and geographies
- Strategic and tactical working capability
- Collaborative, results-driven, innovative, adaptable, empowering, and commercially curious approach
Benefits
Comp & perks- In-person and online social events
- Up to four days per year to volunteer, with charity match funding available
- Bespoke training and learning
- Mentoring platforms
- On-demand access to thousands of courses on LinkedIn Learning
- 25 days annual leave, rising to 27 days after two years
- Birthday leave day
- Chance to work from (almost!) anywhere for up to four weeks a year
- Flexible range of personal benefits
- Company-funded private medical cover
- ShareMatch scheme with free matching shares
- Employee Assistance Programme assistance
- Mental health first aiders
- Healthy living subsidy
- Access to health apps
- Global awards and kudos programmes
- Flexible support and reasonable adjustments/accommodations during hiring and employment