Senior Marketing Executive

Informa

. Lead the end-to-end marketing cycle for CPHI Middle East and BIO Middle East events .

Posted 10/4/2026contractRemote • Saudi ArabiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B event marketing with a focus on the Pharmaceutical, Biotech, and Healthcare sectors, leveraging marketing automation tools and data-driven strategies to optimize lead generation and ROI.

Highest-signal resume keywords

B2B Event MarketingMarketing Automation ToolsSEO/SEMLinkedIn Campaign ManagerGoogle Analytics (GA4)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data-Segmentation StrategiesLead GenerationKPI ReportingBudget ManagementContent Creation

Soft Skills

CollaborationNegotiationCommunication

Tools & Technologies

EloquaLinkedInGoogle Analytics

Industry Keywords

PharmaceuticalBiotechHealthcareAPI ManufacturersTrade Associations

About the role

Key responsibilities & impact

Lead the end-to-end marketing cycle for CPHI Middle East and BIO Middle East events
Develop data-segmentation strategies targeting API manufacturers, biotech startups, government regulators, and big pharma C-suite
Own the marketing budget and optimize ROI across paid, earned, and owned channels
Drive high-quality marketing qualified leads through inbound marketing and targeted LinkedIn campaigns
Oversee creation of whitepapers, webinars, and industry reports
Manage automated Eloqua email journeys to nurture prospects through the registration funnel
Act as primary marketing liaison for local health authorities and trade associations
Negotiate barter agreements and manage regional and international trade press relationships
Collaborate with operations to ensure a seamless show-floor brand experience
Provide weekly KPI reports on registration pacing and exhibitor marketing qualified leads

Requirements

What you’ll need

3+ years in B2B event marketing
Experience in Pharmaceutical, Biotech, or Healthcare sectors is a significant advantage
Mastery of Marketing Automation tools
Hands-on experience with SEO/SEM
Hands-on experience with LinkedIn Campaign Manager
Hands-on experience with Google Analytics (GA4)
English is essential
Arabic is a plus
Bachelor’s degree in Marketing, Business, or a related field
Must be able to work without relocation or sponsorship support

Benefits

Comp & perks

Remote work option
Personal development opportunities
Supportive leadership team
Collaborative and creative work culture
Disability-friendly environment
Interview and selection process support or adjustments for applicants with disabilities
6-month contract role