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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Service Design and Customer Experience (CX) strategy, with a strong ability to translate business goals into actionable service principles and measurable KPIs. Proficient in stakeholder mapping, customer journey mapping, and utilizing design thinking methodologies to enhance customer interactions and drive business outcomes.
Highest-signal resume keywords
Service DesignCustomer Experience StrategyStakeholder MappingJourney MappingWorkshop Facilitation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Service BlueprintingCo-CreationService PrototypingDesign ResearchAffinity MappingInsight ClusteringCustomer Insight IntegrationAI Tools IntegrationOmnichannel Service DesignAgile Delivery
Soft Skills
Communication SkillsStorytelling SkillsStakeholder ManagementConfidence in FacilitationCoaching
Tools & Technologies
MiroMuralFigmaFigJamClaude Code
Certifications & Qualifications
Design Thinking CertificationService Design CertificationAgile Methods Certification
Industry Keywords
RetailAutomotiveFinancial ServicesTelecommunicationsUtilitiesPublic SectorCustomer CareCRMLoyalty ProgramsVoice-of-Customer
About the role
Key responsibilities & impact- Define service vision and CX strategy aligned with business objectives
- Translate business goals into service principles, experience goals and measurable KPIs
- Map and re-orchestrate service ecosystems across the customer life cycle
- Develop service propositions and value propositions with business owners
- Define roadmaps for guidelines, training and key projects
- Shape target operating models and team structures for service design and CX
- Embed Service Design and Design Thinking into client culture
- Turn customer data, research and behaviour into actionable insights
- Synthesise qualitative and quantitative data into personas, jobs-to-be-done, mental models and insight statements
- Use NPS, satisfaction and operational metrics to identify trends, patterns and pain points
- Present data-driven recommendations to improve retention and satisfaction
- Establish insight and requirements pipelines
- Facilitate as-is customer journey maps and service blueprints across channels
- Identify moments of truth, breakpoints and improvement opportunities
- Design to-be journeys and blueprints across applications and services
- Connect journey and blueprint work to process, organisational and technology changes
- Lead double-diamond processes from problem framing to tested solutions
- Plan and facilitate co-creation workshops, design sprints and ideation sessions
- Frame problems using How-Might-We questions, opportunity areas and design challenges
- Create and test service prototypes, including storyboards, walkthroughs, role-play and click dummies
- Run experiments and pilots, measure impact and iterate toward scalable solutions
- Create service design playbooks, journey and blueprint libraries, persona sets and design principles
- Establish service standards, benchmarks and end-to-end testing approaches
- Set up quality assurance processes for customer interactions
- Consultant: deliver service design work within projects and facilitate workshops with guidance
- Senior Consultant: own workstreams and client relationships, shape approaches, coach junior team members, and contribute to proposals and business development
Requirements
What you’ll need- Degree in Service Design, Interaction/UX Design, Design Management, Business, Psychology or a related field
- Consultant: 3–5 years of experience in service design, CX or UX, ideally in consulting or an in-house design team
- Senior Consultant: 5–8 years of experience, including leading projects and client workstreams
- Hands-on command of stakeholder and ecosystem mapping, personas, customer journey mapping, service blueprinting, co-creation and service prototyping
- Experience with design research, including interviews, contextual inquiry, observation and diary studies
- Experience with synthesis methods, including affinity mapping and insight clustering
- Ability to link customer insight with business objectives, KPIs and business cases
- Strong workshop facilitation and stakeholder management skills, from operational teams to C-level
- Confidence with Miro, Mural, Figma or similar collaboration and visualisation tools
- Ability to integrate AI tools throughout research, insight generation, ideation, prototyping, testing and service optimization
- Excellent communication and storytelling skills
- Preferred/desirable: experience in CX strategy and digital transformation programmes
- Preferred/desirable: knowledge of marketing, CRM and loyalty, customer care and contact centres
- Preferred/desirable: experience designing omnichannel services across digital and physical touchpoints
- Preferred/desirable: Miro, Figma, FigJam or Claude Code proficiency
- Preferred/desirable: familiarity with NPS, CSAT, CES and Voice-of-Customer programmes
- Preferred/desirable: exposure to agile delivery, Lean UX and product operating models
- Preferred/desirable: experience applying AI and GenAI in services or CX operations
- Preferred/desirable: experience building design capabilities, playbooks or design systems
- Preferred/desirable: industry experience in retail, automotive, financial services, telecommunications, utilities or the public sector
- Preferred/desirable: certification in Design Thinking, Service Design or agile methods
Benefits
Comp & perks- Industry-leading compensation and benefits
- Top training and development opportunities
- Career growth and career paths
- Inclusive and entrepreneurial culture
- Global reach and opportunities to work with market-leading brands across sectors
- Dedicated training and development opportunities
