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Marketing Analyst
Infotree Global Solutions. Provide senior marketing stakeholders with strategic recommendations based on data and analytics to improve business outcomes .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in advanced analytics and marketing measurement frameworks, utilizing SQL, Python, and Power BI to drive data-informed decision-making. Capable of communicating complex insights effectively to diverse stakeholders while fostering a culture of self-service analytics and automation.
Highest-signal resume keywords
Advanced AnalyticsSQLPythonPower BIB2B Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisMarketing Measurement FrameworksIncrementality TestingCausal Impact AnalysisAI Tools
Soft Skills
Problem-SolvingCommunicationStakeholder ManagementProactive ApproachAdaptability
Tools & Technologies
Power BITableauMicrosoft CopilotChatGPTClaude
Industry Keywords
B2B Subscription-RevenueMarketing CampaignsPerformance MeasurementSelf-Service AnalyticsData Visualisation
Tech Stack
Tools & technologiesPythonSQLTableau
About the role
Key responsibilities & impact- Provide senior marketing stakeholders with strategic recommendations based on data and analytics to improve business outcomes
- Enable marketing teams to understand and adopt reporting, analytics, and performance measurement capabilities, including AI-enabled solutions
- Champion automation and self-service analytics using Power BI and other modern BI solutions
- Combine qualitative and quantitative insights to evaluate and optimise marketing campaigns and programmes across events, digital channels, and other marketing tactics
- Synthesise marketing performance and impact for weekly business activities, performance reviews, MBRs/QBRs, annual planning, and spend optimisation
- Apply analytics and insights to local market requirements and nuances across Central Europe
- Establish feedback loops and continuously improve analytics processes, tools, reporting capabilities, and ways of working
- Communicate complex analytical findings clearly and persuasively to technical and non-technical stakeholders
- Work closely with marketing, data, and business stakeholders in an international environment
Requirements
What you’ll need- 3+ years of professional experience in a B2B subscription-revenue environment, combining hands-on marketing and analytics experience
- Strong knowledge of advanced analytics and marketing measurement frameworks, including incrementality testing and causal impact analysis
- Strong technical skills in SQL, Python, and advanced Excel
- Significant experience using AI tools such as Microsoft Copilot, ChatGPT, Claude, or similar solutions
- Experience with Power BI, Tableau, or similar BI/data visualisation platforms is a plus
- Strong analytical and problem-solving skills
- Ability to analyse data, develop hypotheses, identify meaningful insights, and translate them into actionable recommendations
- Demonstrated ability to drive self-service analytics and automation
- Proactive, entrepreneurial, and adaptable approach with the ability to work independently
- Excellent communication and stakeholder management skills
- Ability to explain complex analytical concepts in a simple and compelling way
- Fluent German and English are required
- Additional European language skills are a plus
- Bachelor’s or Master’s degree in Marketing, Statistics, Computer Science, Business Informatics, or a related field
Benefits
Comp & perks- Supportive team environment
- Opportunities to grow and challenge yourself in the role
- Consultant care representatives committed to employee success and well-being