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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing digital marketing campaigns across platforms such as LinkedIn and Meta, with a strong focus on lead generation and content creation. Proficient in analyzing campaign performance and aligning marketing strategies with business objectives.
Highest-signal resume keywords
Digital Marketing Campaign ManagementContent CreationLead GenerationGoogle AnalyticsLinkedIn Campaign Manager
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingContent CreationSEO BasicsEmail Campaign ManagementCompetitor Research
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationProject ManagementIndependent WorkDeadline Management
Tools & Technologies
LinkedIn Campaign ManagerMeta Ads ManagerGoogle AnalyticsCanva
Certifications & Qualifications
Bachelor’s Degree in MarketingProfessional Qualification in Marketing
Industry Keywords
B2B MarketingLead GenerationMarketing StrategiesPromotional EventsSales Enablement
About the role
Key responsibilities & impact- Plan, execute, and monitor digital marketing campaigns on LinkedIn, Meta, and email to drive lead generation
- Build and manage email campaigns for lead generation, client engagement, and event promotions
- Assist in creating content for social media, blogs, newsletters, and website updates
- Conduct competitor and industry research to support marketing strategies and sales enablement
- Coordinate and support promotional events, webinars, trade shows, and employee engagement events
- Collaborate with sales and growth teams to build targeted marketing lists and nurture potential leads
- Monitor, analyze, and report on digital campaigns, SEO, and website traffic performance
- Ensure marketing materials and digital assets adhere to Inivos’ brand guidelines
- Work with internal sales, consulting, and technology teams to align marketing initiatives with business objectives
Requirements
What you’ll need- Bachelor’s degree or Professional Qualification in Marketing or related field
- 1–2 years of experience in digital marketing, content creation, or a related role
- Familiarity with tools such as LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, and SEO basics
- Strong written and verbal communication skills in English
- Basic knowledge of Canva for presentations
- Ability to work independently, manage multiple projects, and meet deadlines
- A passion for technology, B2B marketing, and exploring new marketing trends
Benefits
Comp & perks- Competitive compensation
- Recognition & appreciation
- Trainings & certifications funded
- International exposure
- Open work culture
- Recreational activities and events
- Medical claims & Insurance upon confirmation
