Marketing Manager

Inkster GmbH

. Develop innovative and compelling campaigns to increase customer engagement .

Posted 10/11/2026full-timeHamburg • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and optimizing innovative marketing campaigns across social media platforms, with a strong focus on performance analysis and trend identification. Proficient in project management and collaboration with content teams to enhance customer engagement.

Highest-signal resume keywords

Campaign DevelopmentSocial Media StrategyPerformance AnalysisProject ManagementBilingual Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Concept DevelopmentContent ManagementTrend AnalysisUGC UnderstandingVideo Ad Knowledge

Soft Skills

CreativityInitiativeTeamworkCommunication

Tools & Technologies

InstagramTikTok

Industry Keywords

Customer EngagementContent CreationOrganic Social MediaPaid Social Media

About the role

Key responsibilities & impact

Develop innovative and compelling campaigns to increase customer engagement
Create briefs for the content creator team
Regularly analyze our own ads and high-performing ads in the market
Collaborate on breaking down historical campaigns and current trends to derive performance hypotheses and learnings
Develop new ideas for testing campaigns
Gather structured learnings and continuously improve campaign performance
Organize and manage content requirements for the team and various channels
Lead project management for the external content agency
Independently monitor and optimize the entire creative process, from ideation and strategy through production and monitoring

Requirements

What you’ll need

Completed degree in media, marketing, communications, or a related field, or compelling relevant qualifications without a degree
Knowledge of the different requirements of Instagram, TikTok, and comparable platforms
Initiative and ability to work independently
Ability to confidently develop campaign concepts
Strong feel for current trends and a keen interest in social media
Understanding of the difference between UGC and video ads, as well as between organic and paid social media content
Strong communication and teamwork skills
Highly creative, with a strong sense of emerging social media trends
Excellent German and English language skills

Benefits

Comp & perks

Opportunity to become part of the family, grow together, and take on responsibility as a key team member
Flexible work in a flat-hierarchy environment with a highly motivated team
Opportunities for professional development and mutual learning
EGYM Wellpass fitness membership with access to yoga, wellness, and fitness offerings
Regular team events paid for by the company
Varied and engaging responsibilities
Hybrid model combining remote work with an attractive office location in the heart of Hamburg