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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand design and visual identity development, with a strong portfolio showcasing proficiency in typography, layout, and brand systems. Capable of translating business objectives into compelling visual concepts while maintaining consistency across multiple channels.
Highest-signal resume keywords
Brand DesignVisual DesignFigmaAdobe Creative SuiteAI-Enabled Design Processes
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Graphic DesignMarketing DesignTypographyColor TheoryVisual HierarchyLayout DesignConceptual ThinkingBrand Guidelines DevelopmentDesign SystemsDigital Design
Soft Skills
Attention to DetailOwnership of ProjectsCollaborationCreativityCommunication
Tools & Technologies
FigmaAdobe Creative SuiteAI Tools
Industry Keywords
AdTechMarTechSaaSDataMediaTechnology
About the role
Key responsibilities & impact- Help evolve and strengthen InMarket’s visual identity across channels and customer touchpoints.
- Develop visual concepts and creative systems for marketing campaigns, launches, and brand initiatives.
- Create polished, on-brand creative across digital, social, web, sales, events, and other marketing channels.
- Design landing pages, presentations, one-pagers, sales collateral, event materials, and other customer-facing experiences.
- Develop and maintain brand guidelines, templates, design systems, and reusable visual assets.
- Bring consistency and a strong visual point of view to how InMarket shows up across the business.
- Partner with Content, Product, Sales, and Marketing to translate ideas, messaging, and business priorities into compelling visual concepts.
- Take projects from initial concept through final execution, balancing creativity with business objectives.
- Help establish creative standards and improve the quality and consistency of work produced across the organization.
- Explore new creative formats, tools, and AI-enabled workflows that make design work more efficient and effective.
- Work with InMarket’s Marketing team in an AI-forward consumer intelligence and real-time marketing activation company.
Requirements
What you’ll need- 2–4 years of experience in brand design, graphic design, marketing design, or a related field.
- A strong portfolio demonstrating excellent visual design, brand thinking, and attention to detail.
- Strong understanding of typography, color, composition, visual hierarchy, layout, and brand systems.
- Experience applying a brand identity consistently across multiple channels and formats.
- Experience designing marketing materials such as websites/landing pages, presentations, sales collateral, campaigns, or event materials.
- Strong conceptual thinking and the ability to turn a brief or business objective into a clear visual direction.
- Comfortable taking ownership of projects from concept through execution with minimal hand-holding.
- Experience working within or helping develop brand guidelines, templates, and design systems.
- Experience with AI tools as part of your creative workflow, or a genuine interest in building AI-enabled design processes.
- Familiarity with tools such as Figma, Adobe Creative Suite, or similar design platforms.
- Experience with social content, motion/video, or digital design is a plus.
- Experience with AdTech, MarTech, SaaS, data, media, or technology is a plus.
Benefits
Comp & perks- Competitive salary
- Stock options
- Flexible vacation
- Medical insurance
- Dental insurance
- Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (Within reason)
- Talented co-workers and management
- Agile Development Program (For continued learning/professional development)
- Paid Paternity & Maternity Leave
- Bonus
- Equity
