Paid Media Growth Manager

inne

. Develop and execute paid media strategies across Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant platforms .

Posted 10/6/2026full-timeBerlin • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing paid media strategies across platforms such as Google Ads and Meta Ads Manager, with a strong focus on SEA and PPC campaign management. Proficient in data analysis and reporting, driving customer acquisition and revenue growth while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Paid Media ManagementSEA and PPC ExpertiseGoogle Ads and Meta Ads ManagerData Analysis and ReportingNative German Speaker

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media StrategiesKeyword ResearchAudience TargetingCampaign OptimizationCost EfficiencyCTR AnalysisCPA MonitoringROAS ReportingLTV AnalysisSEO Principles

Soft Skills

Excellent CommunicationCollaborationProactive Problem-SolvingAttention to Detail

Tools & Technologies

Google AnalyticsGoogle AdsMeta Ads ManagerGoogle SheetsExcelHubSpotKlaviyoTikTokPinterestTaboola

Industry Keywords

Digital MarketingDirect-to-ConsumerFemtechHealthtechWellness

About the role

Key responsibilities & impact

Develop and execute paid media strategies across Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant platforms
Manage and optimize ads, creatives, messaging, and the end-to-end funnel including landing pages
Manage and improve SEA and PPC campaigns for cost efficiency and high ROI
Conduct keyword research and audience targeting
Monitor, analyze, and report on CTR, CPA, ROAS, and LTV
Collaborate with the creative team to produce graphics, videos, and other promotional materials
Track digital advertising trends and identify new growth opportunities
Test and implement new platforms, ad formats, and campaign strategies
Develop and present performance insights and recommendations to leadership
Drive customer acquisition, revenue growth, and brand visibility

Requirements

What you’ll need

3-4 years of experience in paid media management, digital marketing, or a related role
Experience with restricted accounts / industries (Medical, Financial, etc.)
Deep direct-to-consumer experience
Strong expertise in SEA and PPC
Hands-on experience managing campaigns on Google Ads and Meta Ads Manager
Analytical skills and ability to interpret data, identify trends, and make data-driven decisions
High proficiency with Google Analytics, Google Ads, Meta Ads Manager, Google Sheets, and Excel
Excellent communication skills and ability to collaborate with cross-functional teams
Self-starter with a proactive approach to problem-solving and an eye for detail
Native German speaker with fluency in English
Experience in the femtech, healthtech, or wellness sectors (nice to have)
Familiarity with TikTok, Pinterest, Taboola, or LinkedIn (nice to have)
Understanding of SEO principles (nice to have)
Experience with CRM and marketing automation tools such as HubSpot and Klaviyo (nice to have)
Track record of testing and learning in digital campaigns (nice to have)

Benefits

Comp & perks

M-membership at Urban Sports Club
Subsidy for BVG-Firmentickets (public transportation)
High-quality snacks and drinks in the office
Monthly team lunches
Opportunity to participate in the Virtual Stock Options Program
Company pension plan
Hybrid office concept
Beautiful, central, and dog-friendly office location in Berlin
Meaningful work in a growing startup with its own innovative product
Pleasant and friendly work environment with a diverse group of motivated, talented, and visionary colleagues