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Head of Payer Marketing
Innovaccer. Set the payer go-to-market strategy across Galaxy and Payer Interoperability .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in category and product marketing, particularly within the payer landscape, with a strong focus on go-to-market strategy, pipeline generation, and payer-facing messaging. Proven ability to lead teams, manage budgets, and represent the payer portfolio in various external engagements.
Highest-signal resume keywords
10+ Years Experience In Category Or Product MarketingDirect Experience Marketing To Health Plans, MCOS, Or Government Payer ProgramsStrong Understanding Of Payer Operations And EconomicsProven Track Record Of Setting Go-To-Market StrategyExcellent Communication And Interpersonal Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market StrategyPipeline GenerationPayer-Facing MessagingAccount-Based EngagementOperational ExecutionRisk AdjustmentUtilization ManagementQuality/Stars RatingsMedicare AdvantageMedicaid
Soft Skills
LeadershipDelegationSelf-MotivatedResults-OrientedAbility To Thrive In Fast-Paced Environment
Industry Keywords
Payer InteroperabilityRegulatory TrendsReimbursement TrendsHealth PlansMCOs
About the role
Key responsibilities & impact- Set the payer go-to-market strategy across Galaxy and Payer Interoperability
- Define the annual and quarterly flight plan and own the marketing budget for the payer portfolio
- Use payer buyer interviews, win/loss analysis, regulatory and reimbursement shifts, and competitive scans to inform strategy and decisions
- Own pipeline generation for the payer portfolio
- Identify strategic payer deals and build account-based engagement, executive-touchpoint, and reference-activation plans
- Own payer-facing messaging and positioning
- Partner with Galaxy Product and Sales leadership
- Own payer product launches from a marketing standpoint
- Equip Sales to win payer deals
- Coordinate payer-adjacent messaging with Gravity’s and Flow’s Heads of Marketing
- Represent the payer portfolio at conferences, briefings, industry events, analyst calls, media, and LinkedIn
- Lead swimlane owners and associates executing the flight plan
- Delegate operational execution, set goals, and grow the team
Requirements
What you’ll need- 10+ years of experience in category or product marketing
- Direct experience marketing to health plans, MCOs, or government payer programs
- Strong understanding of payer operations and economics, including risk adjustment, utilization management, quality/Stars ratings, Medicare Advantage, Medicaid, and regulatory and reimbursement trends
- Proven track record of setting go-to-market strategy and accountability for pipeline and revenue outcomes
- Direct experience writing and owning payer-facing messaging and positioning
- Experience as a primary marketing partner to Product and Sales leadership selling into payers
- Demonstrated ability to build and lead a team and delegate operational execution
- Excellent communication and interpersonal skills
- Ability to represent the payer portfolio externally to payer-market analysts, media, and industry audiences
- Self-motivated and results-oriented
- Ability to thrive in a fast-paced, dynamic environment
Benefits
Comp & perks- 20 days of fixed time off per year, in addition to company holidays
- Generous parental leave
- Monetary incentives and company-wide recognition for impact and dedication
- Medical, dental, and vision insurance
- 100% company-paid short- and long-term disability insurance
- 100% company-paid basic life insurance
- Discounted legal aid
- Pet insurance