Senior Director, Marketing Capabilities – Operations

Innoviva Specialty Therapeutics, Inc.

. Serve as a strategic partner to Marketing Leadership, providing operational and analytical insights .

Posted 11/7/2026full-timeWaltham • Massachusetts • United StatesSenior💰 $260,000 - $275,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in pharmaceutical marketing operations, including strategic roadmap development, budget management, and cross-functional collaboration. Proven ability to lead high-performing teams and manage vendor partnerships while ensuring compliance and effective marketing execution.

Highest-signal resume keywords

Pharmaceutical Marketing OperationsStrategic Roadmap DevelopmentBudget ManagementCross-Functional CollaborationVendor Partnership Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisProject ManagementContent Lifecycle ManagementMarketing Campaign Effectiveness MonitoringPerformance ManagementContent Tagging RequirementsDigital Asset ManagementAI-Enabled Market OperationsOmnichannel Marketing StrategiesCompliance Stewardship

Soft Skills

Interpersonal SkillsFacilitation SkillsProblem-Solving SkillsLeadership QualitiesCoaching Skills

Tools & Technologies

Veeva CRMVeeva PromoMatsDigital Asset Management SystemsEmail Infrastructure

Industry Keywords

Marketing CapabilitiesMedical Legal ReviewCross-Functional InitiativesCommercial Privacy CompliancePerformance Insights

About the role

Key responsibilities & impact

Serve as a strategic partner to Marketing Leadership, providing operational and analytical insights
Define and lead the marketing capabilities and operations roadmap
Facilitate on-time execution of marketing services and address risks and roadblocks
Oversee the cross-functional Medical Legal Review process and monitor its effectiveness
Collaborate with Medical Affairs, Marketing, Sales, and other commercial teams
Oversee peer-to-peer education programming across live and virtual channels
Design and recommend pilots for new technologies and AI-enabled Market Operations functionality
Own CRM content operations and approved email infrastructure within Veeva CRM
Lead governance and operations of Veeva PromoMats and Digital Asset Management capabilities
Manage content lifecycle, metadata standards, taxonomy, content reuse, approval workflows, and platform integrations
Partner with omnichannel marketing on dynamic content, customer engagement strategies, Next Best Action, trigger-based engagement, journey orchestration, and CRM business rules
Support planning and execution of field commercial and cross-functional meetings
Lead Congress planning and execution
Inform content-tagging requirements for content insights and analytics
Lead vendor strategy and oversee managed service vendor performance
Develop and maintain policies, procedures, and work instructions
Manage the function’s budget, contracts, resources, and productivity
Manage and develop direct reports through goal-setting, coaching, feedback, and professional development
Monitor marketing campaign effectiveness and provide performance insights and recommendations to senior leadership
Serve as commercial privacy steward and collaborate with the Compliance Office on privacy compliance

Requirements

What you’ll need

Bachelor’s Degree in a related field
10 plus years of related experience in pharmaceutical marketing operations
Experience leading complex marketing capabilities, platforms, and cross-functional initiatives
Experience developing and executing strategic roadmaps
Experience managing budgets and vendor partnerships
Experience influencing senior stakeholders
Experience with people management, including performance management, employee development, and coaching
Ability to generate, quantify, and analyze data to identify actionable insights
Ability to assess business requirements and translate them into solutions
Excellent project management skills and ability to work cross-functionally and handle multiple tasks
Demonstrated problem-solving skills
Ability to work independently, within a multidisciplinary team, and with external partners and vendors
Demonstrated leadership qualities and ability to work with ambiguity
Excellent interpersonal and facilitation skills
Demonstrated accomplishments delivering objectives of new projects/initiatives
Proven leadership in developing new business processes and moving them to automated systems and implementation
Demonstrated ability to lead, coach, and develop high-performing teams
Experience selecting and overseeing external vendors and outsourced partnerships