Apply

Ready to go for it?

AI Apply speeds things up—apply directly if you prefer.

FREE ACCESS
5,000–10,000 jobs/day
Scoutfield Logo

See all jobs on Scoutfield

Search thousands of fresh jobs every day.

Discover
  • Fresh listings
  • Fast filters
  • No subscription required
Create a free account and start exploring right away.
inriver

Director, Marketing Operations – Web

inriver

. Own lead and campaign management in Salesforce, including lead assignment rules, marketing flows, campaigns, and the Lead → MQL → SQL → Opportunity model .

Posted 10/31/2026full-timeMalmö • SwedenLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing operations with a strong focus on Salesforce and Marketing Cloud Account Engagement (Pardot) administration. Proven ability to manage marketing technology stacks, lead attribution models, and budget reconciliation while collaborating effectively across teams.

Highest-signal resume keywords
Salesforce AdministrationMarketing Cloud Account Engagement (Pardot)B2B Marketing OperationsWordPress AdministrationLead Funnel Management

ATS Keywords

Tailor your resume
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Lead Assignment RulesMarketing FlowsCampaign ManagementOpportunity AttributionData EnrichmentTechnical SEOGated Content SetupBudget ReconciliationBasic CodingVendor Management
Soft Skills
DisciplineFlexibilityCollaboration
Tools & Technologies
SalesforceMarketing CloudPardotWordPressGoogle Analytics 4 (GA4)Google AdsZapier6senseGTM ContainerWebinar Platforms
Industry Keywords
B2B SaaSMarketing OperationsLead FunnelAttribution ModelMarketing Technology Stack

Tech Stack

Tools & technologies
CloudSQLWordPress

About the role

Key responsibilities & impact
  • Own lead and campaign management in Salesforce, including lead assignment rules, marketing flows, campaigns, and the Lead → MQL → SQL → Opportunity model
  • Own opportunity attribution, marketing reporting, and official marketing dashboards
  • Administer Marketing Cloud Account Engagement (Pardot), including lists, emails, forms, hosted files, Engagement Studio, and Salesforce sync health
  • Administer the marketing technology stack and manage vendor relationships
  • Support paid search, social, and AEO activities
  • Run data enrichment and list-building programs and maintain ICP tracking
  • Maintain integrations between marketing tools and Salesforce, Zapier, and 6sense
  • Run the technical side of webinars, including lead flow, attendee and no-show updates, and post-webinar materials
  • Own UTM governance and paid media tracking
  • Act as technical product owner for inriver.com using multilingual WordPress
  • Manage the external development agency through ticket logging, scoping, prioritization, UAT, release scheduling, and post-release validation
  • Oversee website hosting, user management, site settings, plugins, form templates, menus, redirects, and site-level translations
  • Own website data flows into GA4, Google Ads, LinkedIn, Pardot, and Salesforce
  • Set up gated content and landing pages end to end
  • Support content editors publishing blogs, case studies, event pages, and other content
  • Monitor website performance, speed, and technical SEO health
  • Maintain business listings on Google, Apple, and Bing Maps
  • Maintain the marketing budget tracker and reconcile actuals with Finance monthly
  • Flag budget variances to the CMO and ensure invoices and contracts are correctly coded, routed, and filed
  • Manage technology subscriptions, renewals, and vendor relationships

Requirements

What you’ll need
  • 8+ years in B2B marketing operations
  • At least 3 years leading marketing operations or marketing technology at a B2B SaaS or technology company
  • Deep, hands-on Salesforce or similar CRM experience on the marketing side, including lead assignment rules, flows, campaigns, reports, and dashboards
  • Expert-level Marketing Cloud Account Engagement, preferably Pardot, administration, including form handlers, Engagement Studio, and Salesforce connector troubleshooting
  • Hands-on WordPress administration
  • Comfortable in wp-admin, a GTM container, and a browser console
  • Ability to write basic code and manage others who write more complex experiences
  • Experience managing an external web or development agency through a structured release process
  • Track record of owning a lead funnel and attribution model trusted by Sales and Finance
  • Experience owning a marketing budget, including monthly reconciliation with Finance
  • Ability to get up to speed quickly in an established environment
  • Discipline to document work as it progresses
  • Fluency in written and spoken English
  • Flexibility to work regularly with colleagues in Europe and the United States

Benefits

Comp & perks
  • Tuesday Fika
  • Friday breakfasts
  • Running club and social activities
  • Hybrid work setup with flexibility and trust
  • Friendly, down-to-earth company culture
  • Global team environment
  • Maternity coverage role