Senior Director, Global Events

insightsoftware

. Set the annual global events strategy and calendar across insightsoftware, Lineos, Certent and Simba, tied to company and brand revenue goals and the fiscal year marketing plan .

Posted 11/4/2026full-timeRemote • United StatesSenior💰 $160,000 - $201,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading global events strategy and execution, with a strong focus on budget management, goal setting, and performance analysis. Proven ability to build and manage high-performing teams while integrating events into broader marketing initiatives.

Highest-signal resume keywords

Global Events StrategyBudget Management Over $3MLead Capture and AttributionNegotiation with VendorsPeople Management in Multi-Region Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event PlanningPipeline ReportingProcess ImplementationRisk ManagementGoal Setting

Soft Skills

Executive-Level CommunicationGrowth MindsetCalm Under PressureCrisp Execution

Tools & Technologies

Microsoft OfficeSalesforceMarketing Automation ReportingWrike

Certifications & Qualifications

CMPCTSM

Industry Keywords

B2B SoftwareTrade ShowsCustomer ExperiencesMulti-Brand PortfolioPrivate Equity-Backed Software

About the role

Key responsibilities & impact

Set the annual global events strategy and calendar across insightsoftware, Lineos, Certent and Simba, tied to company and brand revenue goals and the fiscal year marketing plan
Decide which trade shows, hosted events, field and executive programs, partner events and virtual formats to invest in, at what level, and which to cut
Define goals, targets and success criteria for every event, including target audience and accounts, meetings, scans, pipeline, and communication plans
Partner with Revenue Marketing, Brand and Product Marketing to integrate events into campaigns with coordinated messaging and follow-up
Build the customer and partner event program, from local events and roundtables to a flagship customer conference
Own the global team operating model, including processes, tools, templates, standards, Event in a Box, project management discipline and vendor standards
Oversee end-to-end delivery across regions, including logistics, booth and exhibit design, sponsorships, staffing, speakers, content, merchandise, shipping and on-site execution
Lead negotiations and relationships with exhibit, audio visual, venue, hotel and sponsorship partners
Ensure lead capture, loading, routing and follow-up meet agreed service levels
Deliver internal flagship events, including sales kickoff and President's Club
Own the events scoreboard covering cost, leads, meetings, pipeline sourced and influenced, closed-won revenue and return on investment
Review event and portfolio results, recommend what to keep, scale, change or cut, and implement decisions
Present performance and recommendations to the CMO, CRO and brand leadership
Lead, develop and retain the global events team, including regional Events Managers and Senior Events Managers
Own the global events budget, including planning, allocation, forecasting, accrual accuracy and invoice payment
Build a scalable function with clear roles, repeatable processes and a shared service for each brand
Serve as the single point of accountability for events across the company and manage demand through transparent prioritization
Build relationships with event organizers, industry bodies and partners to secure preferred positioning and pricing
Represent events on the marketing leadership team and contribute to the broader marketing plan and operating model

Requirements

What you’ll need

10+ years leading corporate events, trade shows and customer experiences in B2B software
5+ years in a people management role leading a distributed, multi-region team
Track record of owning a global events portfolio and budget of $3M or more, with documented pipeline and return on investment results
Experience building events as a measured pipeline channel: goal setting, lead capture, attribution, post-event reporting and the Sales and BDR follow-up motion
Deep experience across in-person, virtual and hybrid formats, from large industry trade shows to small executive programs
Proven ability to design and implement processes, tools and standards that make an events team more efficient and consistent
Strong negotiation record with exhibit, audio visual, venue and sponsorship vendors, including contract terms and risk management
Executive-level written and verbal communication
Comfortable presenting results and recommendations to C-level and sales leadership, and comfortable saying no with data
Growth mindset and crisp execution; process-oriented, calm under pressure, and able to deliver results in a fast-moving environment
Willingness to travel up to 30 percent, including international travel
Proficiency with Microsoft Office, Salesforce and marketing automation reporting
Experience with project management systems; Wrike preferred
Bachelor's degree in Events, Communications, Public Relations, Marketing or a related field, or equivalent experience
Preferred: experience marketing to finance, accounting or data and analytics decision-makers, or within financial software
Preferred: experience running events across a multi-brand portfolio, or through a period of brand or company integration
Preferred: experience in a private equity-backed software company
Preferred: familiarity with intent data and account-based programs
Preferred: CMP, CTSM or a similar events certification

Benefits

Comp & perks

Base salary range of $160,000–$201,000 annually
Additional bonus eligibility may apply
Travel opportunities, including international travel, up to 30%
Equal employment opportunity workplace
Confidential handling of employment information according to EEO guidelines